Business & Marketing Analytics Professional
Based in Chicago, IL | MS in Marketing Analytics @ Illinois Tech (May 2025)
I specialize in turning data into decisions — through SQL, Power BI, Excel, and CRM analytics.
I love solving business problems in marketing, compliance, and operations.
| Project | Tools | Description |
|---|---|---|
| GA4 Drop-Off Analysis | Power BI, GA4 | Funnel visualization identifying key user drop-off points |
| Healthcare Gap Mapping | Python, Power BI | Mapping mental-health provider shortages across rural regions |
| Mimic Pro Marketing Simulation | Excel, BI | A/B testing and campaign optimization that boosted CTR by 35% |