Consumer Researcher / Data Analyst at Tecnoquimicas Corporate Research Department
Connect with me! I'm a certified yapper 🏆
I'm a data analyst with a background in Psychology + Economics, which means I don't just look at numbers, I (try to) understand the people behind them.
Currently building bridges between consumer research and data analysis. I automate pipelines in R, model data in PostgreSQL, visualize in Looker/PowerBI
This is a place where I try new stuff
- 💰 I’m currently working on my financial automation
- ⚙️ I’m learning Data Engineer tools
- 💬 I looove being a begginer. I know I can learn everything I want.
- ✨ I have 3 hobbies right now: ceramics, calisthenics, dancing salsa.
- 🎨🖌️🌿✨🎧 Fun fact: I have had MANY hobbies: carpentry, lettering, capoeira, knitting, glass painting.
| Project | Description | Stack |
|---|---|---|
| 💰 Personal Finance Pipeline | Lulo Bank → Google Apps Script + Gemini API → Google Sheets → Supabase → Looker Studio | GAS, PostgreSQL, Looker |
| 📦 Consumer Research Toolkit | R package-style repo with functions for brand health metrics (MMS, MPen, NS, SoM) | R, ggplot2, Tidyverse |
| 📊 Consumer Insights Brand health, mental availability, behavioral research |
🔍 Data Analysis Turning raw data into clear, actionable stories |
🔧 Data Engineering Pipelines, ETL, automation that saves weeks of manual work |
🧠 Behavioral Economics Where psychology meets numbers to explain human decisions |
✍️ Learning in Public Sharing what I build and what I break along the way |
Languages & Querying
Data & Visualization
Infrastructure & Tools
🎓 Universidad ICESI — Psychology + Economics & International Business
💼 Tecnoquímicas · Quant Consumer Research Analyst (~2 years) · → Reduced a recurring pipeline from ~3 weeks to 5 days with R automation
📈 Tecnoquímicas · Recruitment Data Analyst (current) · → Qualitative research, participant acquisition & data capture