Create a style guide for the documentation.

content/docs-project/contribute.md

@@ -38,7 +38,9 @@ into other languages, writing tutorials to help new users, or just
 expressing your opinion about suggested changes.
 
 For information on our use of XML in the documentation, see our
-[Documentation Format and Transformation](docsformat.html) page.
+[Documentation Format and Transformation](docsformat.html) page. For
+markup conventions and prose style, see the [Documentation Style
+Guide](style-guide.html).
 
 If you need inspiration for something to work on, look at our
 [STATUS](https://svn.apache.org/repos/asf/httpd/httpd/trunk/docs/STATUS)

content/docs-project/docsformat.md

@@ -14,6 +14,9 @@ example of the format with extensive comments is also available in
 [mod_template.txt](mod_template.txt). (Ordinarily, the file extension
 will be `xml`. It is changed here to make online viewing simpler.)
 
+For detailed conventions on which markup elements to use and when, see the
+[Documentation Style Guide](style-guide.html).
+
 Various formatting syntax can be used such as:
 
 <table border="1">

content/docs-project/index.md

@@ -15,6 +15,8 @@ love to have your help too.
 
 -  [I'd like to build the manual from local source](#build) 
 
+-  [I want to follow the documentation style conventions](#style) 
+
 -  [I'd like to join the docs team mailing list](#ml) 
 
 -  [I want to help translate the documentation](#translate) 
@@ -62,6 +64,12 @@ docs-build directory and run the relevant build scripts to produce all of the
 relevant transformations.  Please see [docs build](docsformat.html) for
 more information.
 
+# Style Guide  {#style}
+
+When writing or editing documentation, please follow the conventions in our
+[Documentation Style Guide](style-guide.html). It covers inline markup,
+directive syntax definitions, prose style, and formatting standards.
+
 # The docs mailing list  {#ml}
 
 The discussion surrounding the documentation project happens on the