L'Oréal is the world's largest cosmetics and beauty company, producing skincare, makeup, haircare, and fragrance products. The group operates a portfolio of over 35 brands, including Lancôme, Maybelline, Garnier, NYX Professional Makeup, Kérastase, La Roche-Posay, and Kiehl's, sold in over 150 countries. L'Oréal's primary developer surface is the ModiFace platform (a wholly owned subsidiary), which exposes an AR virtual try-on SDK and API for partner brands and retailers.
Run: Capabilities Using Naftiko
- Augmented Reality, Beauty, Beauty Tech, Consumer Products, Cosmetics, Personal Care
ModiFace, a L'Oréal company, provides an augmented reality virtual try-on platform for beauty brands and retailers. The platform offers a software development kit (SDK), embeddable miniprogram, and API endpoints for integrating product page virtual try-ons, standalone instant looks, and buildable makeup look experiences across web and mobile.
- Documentation: https://modiface.com/
- Website: https://www.loreal.com/
- About: https://www.loreal.com/en/group/
- Brands: https://www.loreal.com/en/group/brands/
- Beauty Tech: https://www.loreal.com/en/group/about-loreal/our-transformation/
- Investor Relations: https://www.loreal-finance.com/
- News: https://www.loreal.com/en/news/
- Sustainability: https://www.loreal.com/en/commitments-and-responsibilities/
- Careers: https://careers.loreal.com/
- Open Innovation: https://www.loreal.com/en/articles/science-and-technology/open-innovation/
- Created: 2026-05-05
- Modified: 2026-05-16