v1.5.0 — Know Your Market: Competitive Intelligence for PMs

[arezous]

PM Pilot now has a complete competitive intelligence system built in.

What shipped

Three layers of competitive analysis:

1. Deep dives (/analyze-competitors Linear) — comprehensive single-competitor analysis. Company profile, strategy, business model, SWOT, and how you win against them. Uses a structured template with frontmatter metadata for filtering across competitors.

2. Product teardowns (/product-teardown Vistaly) — reverse-engineer how a competitor's product actually works. Features tied to JTBD, UX flows, architecture signals, growth mechanics. Three depth levels: light (quick scan), standard (2-4 features), deep (everything).

3. Landscape synthesis (/analyze-competitors synthesize our landscape) — when you have 3+ deep dives or teardowns, landscape mode reads all of them and produces cross-competitor patterns, a positioning map, feature gap analysis, and strategic bets. No web research needed, just synthesis of your own analysis.

Plus monitoring (/analyze-competitors monthly check-in) for staying current.

How it works together

Deep dives tell you why a competitor matters. Teardowns tell you how their product works. Landscape synthesis tells you what it all means. Monitoring tells you what changed.

Everything feeds into context/competitors.md, which every other skill reads. So when you run /prd or /prioritize, your competitive context is already there.

New templates

• Competitive deep dive — frontmatter with threat level, ICP, overlap area. 6 structured sections.
• Product teardown — JTBD-per-feature analysis, user journey walkthrough, depth levels.
• Competitive landscape — market overview, positioning map, capability landscape, strategic implications.

Try it

/analyze-competitors [competitor name]
/product-teardown [product name]
/analyze-competitors synthesize our landscape

Would love to hear how you use these. What competitors are you analyzing? What patterns do you see?

Full release notes