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GTM (channels, analytics, etc.)
Giovanni Gaglione edited this page May 2, 2015
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- define what to sell, whom to sell, where to sell, how to sell
- define a goal (reach 10/100/1000 active users)
- define personas and who to involve in (single developers, CTOs, companies)
- define marketing strategies - Identify and detail the marketing strategies with clear timeline - when to start and how long to execute it? Prioritize the marketing strategies based on their impact and budget
- define partnership strategies - Which partner? When unique benefit does it bring?
- define pricing strategy - Study the competition and market and identify some unique pricing models that will entice and hook the customers
- define metrics and measurement - ...and then identify the ROI
- Google Plus profile
- Personal blog
- Nodejs Italy Facebook group
- Google plus communities (on MongoDB, databases, etc.)
- Official MongoDB social network profiles (on Facebook, google plus, twitter, etc.)
- Official MongoDB blog
- Hacker News
- ProductHunt
- Related questions on Stackoverflow - Try to select of the questions searching by tags
- Related questions on Quora
- Related questions on GitHub
- Rockstart accellerator
- Enlabs accellerator
- invitation mechanism (eventually to unblock premium features temporarily)
- landing page
- mixpanel, to measure funnel and eventually retention. [...]
- go to bit.ly
- create a short link for SuperDB
- go to NodeJS Italy
- post the following message
Quanti di voi usano MongoDB? Sto cercando beta user per Wongo, è un client avanzato per MongoDB. Se volete provarlo, fatemi sapere, che vi mando un invito!
- how many did insert the email???
- how many specified a connection?
- how much time each user was on average inside the app?
- how many did come back?
- when user specify the email address, then an email is sent to him; the email includes the link to the page to specify the password and then access the /connection-setup
- let any user invite other users to the app
- [...] send periodically what? stats on database?