Product × Design × Infrastructure.
Started in null. Ended up building ML pipelines.
I build things that work at scale and fix things that don't.
Director of Product Design @ Digikala Jet — MENA's leading quick commerce platform.
Founder @ Zonerift — intelligent VPN SaaS, 1.5PB/month, zero maintenance, still running.
I've spent 15 years building consumer products across MENA — from a B2B logistics marketplace where I rode cross-country with truck drivers to understand their UX, to shipping a toll payment feature in 2 weeks on a 4M DAU platform. I believe design and engineering are the same conversation, just spoken in different languages.
My approach: go where the user is, not where it's convenient. Ship, learn, iterate.
| Project | What | Stack |
|---|---|---|
| Digikala Jet | Leading product design & experience for quick commerce at scale | Figma · PostHog · Metabase · n8n |
| Zonerift | Founder — intelligent VPN with service-aware routing (streaming, gaming, crypto) | Python · WireGuard · AWS · Ansible · Redis |
| AI CX Pipeline | Automated sentiment analysis across 100K+ customer call recordings | n8n · NLP · RAG · Vector Embeddings · ClickHouse |
Data & Analytics
Infrastructure
Dev
Design & Research
End-to-end ML pipeline: call center recordings → transcription → NLP sentiment analysis → RAG-based query layer → real-time dashboards. Processing 100K+ recordings. Reduced support escalations 40%.
n8n Python ClickHouse Vector Embeddings LLM Kubernetes
Service-aware routing that automatically selects the optimal server per use case — streaming, gaming, crypto — without user intervention. 3,000+ users across Iran, Russia, Eastern Europe. 1.5PB/month traffic. 810% ROI. Zero maintenance architecture.
Python WireGuard AWS Ansible PostgreSQL Redis Telegram Bot API
Migrated from Google Analytics to a fully self-hosted open-source stack after GA workspace deletion. Evaluated PostHog, Plausible, Openpanel, Rybbit on production. Forked PostHog, patched Next.js frontend and Python API for resource constraints. Final stack: Rybbit on Kubernetes + ClickHouse.
Kubernetes ClickHouse PostHog Rybbit Python Next.js
0-to-1 product shipped in 2 weeks: integrated government toll API + bank payment gateway + in-app checkout. Captured 2% of all national highway toll transactions in 3 months. 21% CTR, 6.2% conversion.
Product Design API Integration Fake Door Testing Rapid Prototyping
810% ROI on a self-funded SaaS product
10x Business scale at Digikala Jet
300% Checkout conversion improvement (Bamilo)
80% Pedestrian navigation bounce rate reduction (Balad)
2x Driver acceptance rate (Asanbar)
40% Support escalation reduction via AI pipeline
1.5PB Monthly traffic on zero-maintenance infra
4M+ DAU on platforms I've shipped for
15yrs Building products across MENA
Internet café → Photoshop → Web design → Frontend dev
→ UX → Product Design → Product Management
→ Analytics Infrastructure → AI/ML Pipelines
→ Still learning. Still shipping.
Rahco (2013) → Medrick/Yara Dubai (2016) → Bamilo/Rocket Internet (2018)
→ Asanbar (2019) → Balad Maps/Hezardastan (2020) → Zonerift (2022, ongoing)
→ Digikala Jet (2023, present)
I'm based in Tehran, open to relocation, and occasionally respond faster on LinkedIn than email.
If you're building something in quick commerce, marketplace, logistics, or AI-powered product infrastructure — I'm probably interested in talking.
