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docs: align README with omadia.ai brand and de-slop the copy#375

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iret77 merged 3 commits into
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docs/readme-brand-voice
Jun 28, 2026
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docs: align README with omadia.ai brand and de-slop the copy#375
iret77 merged 3 commits into
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docs/readme-brand-voice

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@iret77 iret77 commented Jun 28, 2026

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Addresses four pieces of review feedback on the README.

1. Banner now matches omadia.ai

The previous mid-teal "Lagoon" splash was off-brand. Replaced with the site's actual treatment — dark navy #03121D, white wordmark, cyan light-arc #6FC8D6, plus the official tagline "An Agentic OS for professionals" (sourced from the site's own og image and cropped to a 3.2:1 banner).

2. Hero claim is on-brand and sharper

Dropped the generic "Spin up a team of AI agents that does the work…" (not used on any other channel, and it describes any framework). The hero now leads with omadia's actual differentiator — trust/audit — in the website's voice.

3. Intro paragraph rewritten

Removed the marketing-AI intro and replaced it with copy that mirrors omadia.ai: steer, audit, and prove · data stays in the house · checked before it ships · config, not code.

4. De-slopped

  • All 38 em-dashes removed (0 remain).
  • Killed the AI tells: "the moat", "table stakes done right", "built in, not bolted on", "confidently wrong", "the answer to…", "Unlike most agent frameworks".
  • Term/definition lists reflowed onto colons and short declarative sentences.

No technical claim was changed; every code block, the architecture diagram, and all links are untouched. Builds on #373 and #374.

🤖 Generated with Claude Code

iret77 and others added 3 commits June 28, 2026 13:13
Four issues flagged on the README: AI-tell prose (em-dashes everywhere), an
off-brand hero claim, a weak intro paragraph, and a banner that did not match
omadia.ai.

- Banner: replace the mid-teal "Lagoon" splash with the on-brand treatment from
  omadia.ai — dark navy (#03121D), white wordmark, cyan light-arc (#6FC8D6),
  and the official "An Agentic OS for professionals" tagline (cropped from the
  site's og image)
- Claim + intro: drop the generic "spin up a team of agents" line; lead with
  the trust/audit differentiator in the site's voice (steer, audit, prove;
  data stays in the house; checked before it ships; config, not code)
- De-slop: remove all 38 em-dashes and marketing tells ("the moat", "table
  stakes", "built in, not bolted on", "confidently wrong", "the answer to…");
  reflow term/definition lists onto colons and short declarative sentences
- Merge stays: single Why table, inline pitch video, demo gif in First run

No technical claim changed; code blocks, the architecture diagram, and all
links are untouched.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
The banner baked the "An Agentic OS for professionals" tagline in Days One. On
omadia.ai only the wordmark is Days One; the claim line is the body font.

- Re-crop the banner to wordmark + light-arc only (drop the baked tagline)
- Render the claim as a markdown heading below the banner, so it picks up
  GitHub's default font instead of Days One

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
The wordmark-only banner (no baked tagline) was already committed correctly, but
GitHub's image proxy kept serving the previous banner (with the Days One tagline)
from cache at the unchanged path. Rename to a fresh URL so the correct banner is
fetched.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
@iret77 iret77 enabled auto-merge (squash) June 28, 2026 13:23
@iret77 iret77 merged commit 0f3b612 into main Jun 28, 2026
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