Currently, the Meta Pixel app only tracks a PageView event on the booking confirmation page. For lead generation and ad optimization, it should fire a specific conversion event (e.g., Lead or CompleteRegistration) when a meeting is successfully booked. This is standard in other scheduling tools.
Expected behavior:
Fire a Meta Pixel Lead or CompleteRegistration event when a booking is completed.
Allow users to select which event type to trigger.
Actual behavior:
Only a PageView event is fired, which isn’t sufficient for conversion tracking.
Why this matters:
Proper conversion events are needed for accurate Meta Ads reporting and optimization.
Competing tools already support this, making it a key feature for marketing teams.