A portable, open-source library of AI skills for Go-to-Market teams.
Stop re-explaining your GTM context to AI every session. Write a skill once. Reuse it forever — across Claude Code, Claude Desktop, Cowork, and ChatGPT Projects.
A skill is a markdown file that teaches an AI assistant how to handle a specific repeatable task — with your process, constraints, output format, and quality gates baked in. Not a prompt. A workflow.
- Consistency — Same output quality every time, regardless of which AI you're using
- Speed — Skip the 10-minute context dump at the start of every session
- Portability — One
.mdfile works across Claude Code, Claude Desktop, ChatGPT, and any agent tool that accepts markdown instructions - Compounding value — Each skill you build makes the next session faster
Skills follow the agentskills.io open standard — meaning they work across any compatible agent product, not just Claude.
- Demand Gen & Growth Marketers building campaigns, briefs, and content
- Sales Enablement creating battlecards, personas, and sequences
- RevOps & GTM Engineers managing tracking, routing, scoring, and automation
- Marketing Leaders running weekly updates, pipeline narratives, and executive comms
- Anyone who's tired of re-explaining their GTM stack to an AI every single session
New to GTM AI Skills? Start here.
What's your main responsibility?
- Demand Gen Lead -- Start with Campaign Brief Generator or GTM Weekly Update
- Sales Leader -- Start with Sales Enablement Playbook or BDR Outbound Strategy
- Marketing Manager -- Start with Demand Generation Playbook
- Growth / RevOps -- Start with GTM Engineering: Tracking Contracts or Marketing Automation Lifecycle Routing
- CMO / GTM Leader -- Start with Executive Business Plan or Growth Marketing Roadmap
Every skill uses variables like {{company_name}}, {{target_personas}}, etc. You define these once in CONTEXT.md, and all skills use it.
- Copy the template:
cp CONTEXT_TEMPLATE.md CONTEXT.md
- Fill it in: Company, product, GTM, personas. See VARIABLES_REFERENCE.md for all options.
- Start with Required fields only -- add more as you use more skills.
- Claude Code: Copy
.claude/folder structure into your project. Add CONTEXT.md to root. Type/skill-nameto invoke. - Claude Desktop: Download skill folder. Paste SKILL.md into your work folder. Tell Claude to follow it.
- ChatGPT Projects: Paste SKILL.md content into Project custom instructions or knowledge base.
See SETUP_GUIDE.md for detailed setup instructions for each platform.
Example with campaign-brief-generator:
- Invoke
/campaign-brief-generator - Provide inputs: campaign theme, target persona, product module
- Get a one-page brief, ready to share
Done. Takes 2-3 minutes per skill run.
Don't know which skill you need? Start here. Find your use case, then jump to the skill.
Build your GTM roadmap
- Growth Marketing Roadmap -- Revenue-aligned quarterly plan with channel strategy, budget, and OKRs
- Executive Business Plan -- Strategic objectives, KRs, and execution roadmap for leadership
- Annual Marketing Plan -- Yearly strategy with budget allocation and quarterly themes
Define your market & ICP
- ICP Definition & Refinement -- Firmographics, technographics, and behavioral signals
- Market Segmentation -- TAM/SAM/SOM analysis and GTM prioritization
- Customer Segmentation -- Behavioral and revenue-based segmentation for targeting
Position your product
- Product Positioning Framework -- Unique positioning, messaging pillars, value props
- Brand Messaging Framework -- Voice, tone, key messages, proof points
- Competitive Intelligence -- Analyze competitors, identify gaps, win positioning
Build a campaign from scratch
- Campaign Brief Generator -- Full brief from theme + persona + product module
- Campaign Ideation & Brainstorm -- Generate innovative campaign ideas aligned with goals
Plan multi-channel campaigns
- Demand Generation Playbook -- Multi-channel system with lead scoring, nurture, pipeline
- Demand Generation Campaign -- Single-campaign planning with nurture, content, optimization
- Campaign Execution & BDR Alignment -- Execution-ready plan with tiered campaigns and BDR orchestration
Plan channel-specific campaigns
- LinkedIn Ads Strategy & Execution -- Full LinkedIn Ads strategy, creative, and optimization
- Google Ads Strategy -- Keyword, creative, and landing page optimization
- Paid Media Campaign -- Multi-platform paid strategy (Google, LinkedIn, Facebook)
- Retargeting Campaign -- Audience segmentation and messaging by funnel stage
Plan event and content campaigns
- Event Marketing Strategy -- Pre/during/post conference campaigns and ROI measurement
- Webinar Playbook -- Educational webinar campaign with promotion and conversion
- Content Calendar Planner -- Editorial calendar with themes, formats, and distribution
- Content Marketing Engine -- Full content system (strategy, calendar, production, distribution)
- Global Demand Gen Event Strategy -- Multi-format event strategy for global demand
Build email sequences
- Email Nurture Sequence -- Multi-touch email flows mapped to funnel stage and persona
- Email Marketing Campaign -- High-converting email with segmentation and automation
Target high-value accounts
- ABM Program Playbook -- Comprehensive ABM with account selection and multi-touch orchestration
- In-Market Account Takeover Campaign -- Multi-channel blitz targeting accounts with active buying signals
- Financial Services ABM -- 1:Few ABM targeting financial decision-makers
Expand within existing customers
- Land & Expand Playbook -- Maximize LTV through strategic account expansion
- Whitespace Analyzer -- Identify unexploited expansion opportunities
- Expansion Opportunity Scorer -- Score accounts by expansion readiness
- Enterprise Expansion Playbook -- Multi-BU, multi-geo enterprise expansion
Build buyer personas
- Persona Brief -- Buyer persona with pain points, hooks, proof points
Understand your customer journey
- Customer Journey Mapper -- Map complete journey with touchpoints and conversion actions
- Customer Cohort Analysis -- Churn patterns and LTV analysis
Track what matters
- GTM Engineering: Tracking Contracts -- Tracking plans, data contracts, instrumentation specs
- UTM Taxonomy Generator -- Design consistent UTM naming across channels
- Attribution Model -- Build attribution to track channel ROI
Report to leadership
- GTM Weekly Update -- Synthesize team updates into leadership-ready 3P broadcast
- Pipeline Forecast Narrative -- Turn CRM data into executive forecast narrative
- Marketing Dashboard -- Comprehensive analytics with KPIs by funnel stage
Design automation & routing
- Marketing Automation & Lifecycle Routing -- Lifecycle, routing, scoring, and nurture automation
Arm your sales team
- Sales Enablement Playbook -- Strategy to align sales & marketing across buyer journey
- Sales Playbook -- Qualification frameworks, discovery questions, closing tactics
- Sales Enablement Kit -- Battlecards, talk tracks, objection handlers
- Sales Training Curriculum -- Onboarding and training programs
Win competitive battles
- Competitive Battlecard -- Field-ready battlecard from competitor research
- Competitive Intelligence -- Analyze competitors, identify gaps, win positioning
Drive sales motion
- BDR Outbound Strategy -- Outbound system with segmentation, sequences, QA
- Sales Prospecting Sequences -- Multi-touch outbound email, LinkedIn, phone cadences
- Sales Discovery Call -- Discovery framework with qualification and pain exploration
Create content briefs
- Content Brief -- Writer-ready brief from topic + persona + funnel stage
- Ad Copy Agent -- Compelling ad copy variations for different platforms
Build thought leadership
- Case Study Development -- Compelling case studies that build social proof
- Pitch Narrative -- Pitch deck narrative using the 5-act / 8-beat framework
Plan content strategy
- SEO Content Strategy -- Organic visibility with keyword research and content clusters
- Video Content Strategy -- Video content across YouTube, social, product demos
- Podcast Launch Plan -- B2B podcast strategy with guest pipeline
Launch a product
- Product Launch Blueprint -- Comprehensive launch plan (pre-launch, launch day, post)
- Market Entry Strategy -- Expansion into new markets with localization and GTM
- Pricing & Packaging Strategy -- Optimize tiers, monetization, and revenue
- Proposal & ROI Calculator -- Proposals with ROI justification and pricing options
Retention & growth
- Customer Retention Strategy -- Reduce churn, increase LTV, build expansion
- Onboarding & Adoption Playbook -- First 90 days driving adoption and value realization
Partner & referral programs
- Referral Program -- Customer and partner referral with incentives
- Proposal & RFP System -- Templated proposals with modular sections and workflows
Tactical playbooks
- CRO Program -- Systematic CRO framework with hypothesis and testing roadmap
- Enterprise SaaS Pipeline Push -- Quarterly pipeline acceleration
- A/B Test Planner -- Structure test hypotheses, variants, and decision rules
- Revenue Operations Playbook -- Align marketing, sales, and CS operations
Internal tooling
- Agents.md Generator -- Scaffold an AGENTS.md for any repo
Different stages need different GTM skills. Find recommendations for your stage.
Focus: Product-market fit, first customers, lean execution.
Recommended skills:
Strategy -- Product Positioning Framework, ICP Definition & Refinement
Marketing -- Product Launch Blueprint
Sales -- Sales Playbook, Sales Discovery Call, Sales Prospecting Sequences
Content -- Persona Brief, Content Brief
Operations -- UTM Taxonomy Generator
Skip for now: Enterprise expansion, complex ABM, multi-channel demand gen.
Focus: Scaling demand, building team, predictable pipeline.
Recommended skills:
Strategy -- Growth Marketing Roadmap, Market Segmentation, Competitive Intelligence
Campaigns -- Campaign Brief Generator, Demand Generation Playbook, Email Nurture Sequence
Paid Media -- LinkedIn Ads Strategy & Execution, Google Ads Strategy
Sales -- Sales Playbook, Sales Enablement Playbook, BDR Outbound Strategy
Measurement -- GTM Weekly Update, Marketing Automation & Lifecycle Routing, Attribution Model
Starting to use: A/B Test Planner, Competitive Battlecard, CRO Program
Focus: Market dominance, expansion motion, operational excellence.
Recommended skills:
Strategy -- Executive Business Plan, Market Entry Strategy, Pricing & Packaging Strategy
ABM -- ABM Program Playbook, In-Market Account Takeover Campaign, Whitespace Analyzer, Land & Expand Playbook
Content -- Case Study Development, Webinar Playbook
Sales -- Sales Training Curriculum, Competitive Battlecard
Operations -- Pipeline Forecast Narrative, Revenue Operations Playbook, Customer Cohort Analysis, Expansion Opportunity Scorer
Industry-specific -- Financial Services ABM
| Task | Seed/Series A | Series B-C | Series D+ |
|---|---|---|---|
| Positioning | Yes | Yes | Revisit |
| ICP/Personas | Yes | Yes | Yes |
| Campaign briefs | DIY | Yes (4-8/qtr) | Yes (managed) |
| ABM | No | Pilot | Yes (core) |
| Paid media | Minimal | Yes | Multi-channel |
| Sales playbook | Yes | Yes | Yes (complex) |
| Sales enablement | Minimal | Yes | Yes |
| Weekly reporting | Optional | Yes | Yes |
| Measurement | Minimal | Yes | Advanced |
| Content engine | Minimal | Yes | Thought leadership |
your-project/
├── CLAUDE.md <- wires skills + your context
├── CONTEXT.md <- your company/product variables
└── .claude/
└── skills/
├── gtm-weekly-update/
│ └── SKILL.md
└── competitive-battlecard/
└── SKILL.md
- Clone this repo or download individual skill folders
- Copy the skill folder(s) into
.claude/skills/in your project - Copy CLAUDE.md to your project root; fill in CONTEXT_TEMPLATE.md and save it as
CONTEXT.md - Type
/skill-nameto invoke, or Claude will auto-load when relevant
- Copy the
SKILL.mdfile into your work folder - Tell Claude: "Read gtm-weekly-update.md and follow it."
- Or describe your task — Claude will reference the file if it's in the folder
- Open the
SKILL.mdfile for the skill you want - Paste the content (after the frontmatter) into your Project's custom instructions, or upload as a file to the Project's knowledge base
- Reference it: "Follow the competitive-battlecard skill."
Most platform skills use {{variables}} as placeholders for your context. See VARIABLES_REFERENCE.md for the full list of variables and CONTEXT_TEMPLATE.md to fill in your company context.
All skills follow the agentskills.io specification. Each skill is a folder at skills/[skill-id]/ containing a SKILL.md file:
skills/
└── skill-name/
├── SKILL.md # Required: frontmatter + instructions
├── references/ # Optional: supporting docs
└── assets/ # Optional: templates, resources
See SKILL_TEMPLATE.md to create your own.
- SETUP_GUIDE.md -- Complete setup instructions for all platforms
- VARIABLES_REFERENCE.md -- All {{variables}} used across skills
- PREREQUISITES_MAP.md -- Skill dependencies and recommended learning paths
- CLAUDE_PATTERN_GUIDE.md -- Usage patterns for Claude Code, Desktop, and ChatGPT
- SKILL_TEMPLATE.md -- Create your own skill
- CONTRIBUTING.md -- Contribution guidelines
See CONTRIBUTING.md. Short version: fork → copy SKILL_TEMPLATE.md → fill it in → PR.
This repo lives at clickscience/gtm-ai. To run your own version:
- Fork to your new org — all content and history copies over
- Transfer via Settings → Danger Zone → Transfer — all stars, issues, and watchers move with it
MIT. Use these skills however you want. If you improve them, open a PR.
Built by Click Science Ventures. Follows the Agent Skills open standard.