Lasso is a powerful affiliate marketing platform designed specifically for content creators, bloggers, and affiliate marketers who want to maximize their earnings. Founded by experienced affiliate marketers who understood the pain points of managing affiliate links, Lasso has grown into a comprehensive solution trusted by over 10,000 marketers and creators worldwide.
The platform started as an essential WordPress plugin but has evolved into a full-featured affiliate marketing suite. Lasso helps creators increase conversions through beautiful product displays, manage thousands of affiliate links from a centralized dashboard, and access exclusive higher commission rates through private brand deals. Whether you're running a WordPress blog, YouTube channel, or managing links across Instagram, Lasso provides the tools to turn your content into revenue more efficiently.
What sets Lasso apart is its focus on automation and optimization. The platform automatically updates Amazon product images and prices every 24 hours, alerts you to broken links before they cost you money, and uses proven display formats that can triple your conversion rates. With features like international link localization, mobile deep linking, and comprehensive click tracking, Lasso ensures you're earning the maximum possible from every visitor, regardless of where they're located or what device they're using.
Lasso Official Website: https://getlasso.co
The official Lasso platform offers a complete suite of affiliate marketing tools including the WordPress plugin, YouTube integration, Chrome extension, and access to their exclusive marketplace of higher-commission brand deals. New users can start with Lasso Lite for free to test the platform before committing to a paid plan.
While Lasso doesn't frequently release public promo codes, there are several ways to save on your subscription:
New Year 2026 Promotion: Lasso is currently running a special New Year's sale with the tagline "Make 2026 The Year Your Content Finally Pays Off." This promotion offers special pricing on annual plans.
Annual Billing Discount: Save 17% automatically by choosing annual billing instead of monthly payments. This discount is built into their pricing structure and doesn't require a promo code.
Lasso Lite Free Forever: Start with Lasso Lite at no cost. This free plan includes single product displays in WordPress, a simple link dashboard, Amazon images and pricing with API, and AI support with documentation.
Affiliate Program Earnings: Join Lasso's affiliate program to earn 20% commission (up to $700+ per sale) which can effectively offset your subscription costs.
To maximize savings, we recommend starting with the free Lasso Lite plan to familiarize yourself with the platform, then upgrading to an annual paid plan during promotional periods. The 17% savings on annual plans adds up significantly over time.
Click to view latest Lasso official promotions
Lasso offers three paid tiers designed for different business needs, plus a free option. All prices below reflect annual billing, which includes an automatic 17% discount compared to monthly billing.
| Plan | Properties Included | Monthly Price (Annual) | Annual Price | Key Features | Best For | Purchase Link |
|---|---|---|---|---|---|---|
| Lasso Lite | 1 | FREE | FREE | Single product displays, Simple link dashboard, Amazon images & pricing with API, AI support & docs | Beginners testing the platform or single-site creators with basic needs | Start Free |
| Creator | 1 | $19/month | $190/year | Product displays, tables & grids, Amazon images & pricing, Broken link alerts, Basic link dashboard, Simple analytics, AI & Human support | Individual bloggers or YouTubers growing a single property | Buy Now |
| Pro | 3 | $29/month | $289/year | Everything in Creator, Synced link dashboard, Advanced analytics, International link localization, Support for 3 properties | Content creators managing multiple sites/channels or running a small portfolio | Buy Now |
| Studio | 5 | $59/month | $549/year | Everything in Pro, Team support & permissions, API access, Priority support, Support for 5 properties | Agencies, media teams, or businesses needing team collaboration and advanced features | Buy Now |
- WordPress Plugin (full version)
- YouTube Integration
- Chrome Extension
- Private Brand Deals (access to 2,000+ exclusive Amazon brand deals with higher commissions)
- Click Tracking across all platforms
- Mobile Deep Linking
- Import tools for existing affiliate links from AAWP, Pretty Links, Thirsty Affiliates, and more
One property equals either one WordPress site OR one YouTube channel. If you have both a website and a YouTube channel, you'll need at least the Pro plan (3 properties). Additional properties can be added to any plan as your business grows.
Need more than 5 properties? Lasso offers custom enterprise plans tailored to larger agencies and media companies. Contact their team directly to discuss your specific needs and get a custom quote.
All plans come with responsive customer support. If you need to downgrade or make changes to your account, their customer success team will work with you to find the right solution for your business.
Lasso has earned strong reviews from affiliate marketers and content creators, with users particularly praising its ease of use, time-saving automation, and measurable impact on earnings.
Trustpilot Rating: Lasso maintains a 3.5-star rating on Trustpilot based on customer reviews. Many positive reviews highlight exceptional customer service, particularly mentioning their Head of Customer Success, Caitlin, for responsive and helpful support.
Key Positive Feedback:
Users report significant revenue increases after implementing Lasso. One testimonial shared that their earnings with Lasso are 106% higher than with previous affiliate tools. Another user mentioned going from just 5 clicks per week to over 150 affiliate clicks per day within their first month of using the platform.
The product display features receive consistent praise for being intuitive and effective. Multiple reviewers noted that adding professional-looking product boxes that automatically update with current pricing takes only seconds, compared to the manual process they used before.
The broken link alerts feature has proven particularly valuable, with users reporting that fixing broken links before they lose revenue has resulted in up to 20% revenue increases.
Common Themes in Reviews:
- Time Savings: Users consistently mention how much time Lasso saves in managing affiliate links and updating product information.
- Increased Conversions: The professionally designed display boxes and comparison tables lead to measurably higher click-through rates.
- Responsive Support: Customer service receives high marks for being quick to respond and genuinely helpful in solving problems.
- Learning Curve: New users find the interface intuitive, with most reporting they were up and running within hours of installation.
Independent Review Highlights:
Technology blogger Samantha North shared that Lasso transformed her affiliate marketing approach, giving her confidence to promote affiliate posts more widely knowing they look professional and are well-organized. She reported significant increases in affiliate commissions after implementing the platform.
Location Rebel founder Sean Ogle called Lasso "absolutely game changing" for how he manages his business and monetizes his content, noting that it solves multiple pain points he'd experienced with previous affiliate tools.
Areas for Improvement:
Some users mention that the custom fields feature in comparison tables can be tricky to configure correctly. A few reviewers noted they'd prefer more flexibility in URL structure for their affiliate links.
More Lasso user reviews and detailed evaluations: Click to view