This project explores customer order data from the fictional company Offuture, building an independent data-driven deep dive into its financial and customer performance from 2011–2014.
The goal was to transform raw transactional data into clear, actionable business insights — summarised in a professional presentation.
- Offuture Presentation (1).pdf — A presentation report containing:
- Yearly profit and revenue analysis (2011–2014)
- Product performance by category and customer type
- Customer growth and retention metrics
- Regional sales analysis and market share trends
- Strategic insights and recommendations
- Profit and revenue grew strongly year over year (~25% CAGR).
- Customer acquisition lagged behind financial performance.
- Furniture consistently underperformed in margins.
- APAC showed the fastest regional growth — a key expansion opportunity.
- Data cleaning and trend analysis using customer order data
- Business intelligence storytelling through presentation design
- Analytical reasoning to connect financial growth with customer behavior