My name is Edward, and I'm the founder of Whoosh, an AI-powered Shopify speed optimisation app, based in Sydney 🇦🇺.
I'm a product designer turned founder. Before Whoosh I spent more than a decade in senior product and design roles across Berlin and Sydney, leading work for Bosch, Mercedes-Benz, Porsche, Samsung, Microsoft, Hitachi, SiteMinder, and XING. My focus across that time was design systems, automotive HMI, smart-home interfaces, and interaction design.
Before Whoosh I also founded We Are Goodness, a donation platform that has enabled more than 748,000 people to give to charitable causes through everyday brand transactions.
- Whoosh: AI speed optimisation for Shopify. Real-user data, predictive preloading, and a dashboard that ties performance directly to conversion lift and recovered revenue. Live on the Shopify App Store at 5.0 stars.
- Free Shopify Speed Audit: A free tool that benchmarks any Shopify store on Core Web Vitals and shows the revenue you could recover from speed improvements. Drop in a URL, get a report.
- We Are Goodness: A donation platform that has powered over 748,000 charitable donations through brand transactions.
- edwardcameron.com.au: My personal site, just shipped.
- Shopify and the Shopify ecosystem
- Core Web Vitals and web performance
- Site speed optimisation and CRO
- Product design and design systems
- User experience and interaction design
I'm currently open to advisory engagements, agency partnerships (especially Shopify Plus), and referral arrangements with complementary tools across CRO, analytics, and email.
If you're a Shopify merchant, agency, developer, CRO professional, or fellow founder building in this space, I'd love to hear from you.