EmailDelivery.com

EmailDelivery.com is a self-hosted email marketing platform with a built-in MTA and a user experience comparable to SaaS ESPs like Maropost, Brevo, and AWeber.

A key differentiator is Postal Routes: rules-based routing and load balancing across any mix of delivery backends, including ESP APIs (Amazon SES/SparkPost/Mailgun), SMTP relays, MTAs, and IP pools.

Extensive documentation is available.

Who this product was created for

• Those who want or need privacy, control, and ownership of their data
• Deliverability experts
• High-volume senders
• Enterprising postmasters
• Marketing agencies
• Anyone who wants to bring email marketing in-house
• Savvy hobbyists who want to ditch their ESP because it sounds cool

What this product was created to address

• Most ESPs outsource email delivery to third parties such as SendGrid and arbitrage the CPM
• The typical ESP value proposition is their email marketing software, not sending infrastructure
• Commercial MTAs cost tens of thousands of dollars, but you need an ESP platform to use them
• ESP deliverability is unreliable; entire domains such as Yahoo or Outlook are often partially or entirely undeliverable
• Dedicated IP address costs at ESPs have greatly increased, while any advantage conferred by using a dedicated IP from an ESP instead of your own is questionable
• Marketing agencies are locked into SaaS platform reseller accounts they don't own, with volume-based pricing tiers and difficult margins

Drop the SaaS, become the SaaS

EmailDelivery.com makes you the administrator and postmaster of your own self-hosted ESP.

A single, universal, and predictable ESP user interface is decoupled from the underlying email delivery infrastructure.

Swap delivery backends in and out as needed, without migrating all your campaigns, automations, contacts, and integrations to a new platform.

Delivery Features

• Load-balance delivery across APIs, relays, and MTAs
• SMTP relay support works with any ESP or MTA
• API integrations with Amazon SES, SparkPost, and Mailgun
• Send using your own IP addresses with our built-in Velocity MTA
• Install Velocity MTA on unlimited servers and use unlimited IPs
• Automated IP warmup throttling
• Customize delivery for mailbox providers like Gmail, Yahoo, Outlook, and iCloud
• Partition customer accounts into separate IP pools and ESP accounts
• Automatically pause customer accounts for high bounces or complaints
• Comprehensive IP and domain-level delivery reporting
• Dashboard shows a unified view of all customer open, bounce, and complaint rates
• Automated complaint feedback loop processing
• Automated bounce processing
• Full header control, including one-click List-Unsubscribe

ESP Features

• Campaigns, email blasts, and broadcasts
• Email sequences, autoresponders, drip campaigns, and funnels
• Transactional SMTP relay and API
• Tags
• Contact lists
• Advanced segmentation with conditional logic and subgrouping
• Personalization using any contact list property
• Pop-up forms with exit-intent detection
• Slideouts, floating bars, and embedded forms
• Native drag-and-drop email composer
• WYSIWYG email composer via TinyMCE
• Raw HTML email composer
• Embedded Beefree HTML Email Builder
• Pixabay integration
• Drag-and-drop form designer
• Automated resend to non-openers
• Comprehensive reporting on campaigns and contact lists
• Suppression and exclusion lists
• Sending throttles by minute, hour, or day
• Event webhooks
• API access
• Pabbly integration
• Zapier integration

Platform Structure

ESP Workspace (Customer Accounts)

Customer accounts are where the ESP software lives.

• Send email
• Manage and segment contacts
• Add pop-up forms to your website
• Integrate with external platforms

Delivery Orchestration (Admin Portal)

The Admin Portal is where you become the architect of your email delivery infrastructure.

• Send over your own IP addresses with built-in Velocity MTA
• Outsource delivery to a third-party service like Amazon SES
• Load balance delivery across all sending methods and services
• Create custom rulesets directing which sending methods (API, MTA, Relay) deliver to which mailbox provider (Gmail, Yahoo, Outlook, etc.)
• Email is sent from the ESP workspace by connecting a customer account to a delivery ruleset

Postal Routes

Postal Routes are at the heart of the EmailDelivery.com platform.

Postal Routes are custom email delivery rulesets that provide postmasters with unlimited flexibility to slice, dice, mix, match, chop and screw delivery across customer accounts.

This allows email to be routed where you see the best delivery/deliverability, and to isolate customer accounts from each other to carefully manage their reputations.

Postal Routes in practice

Customer Account	Mailbox Provider Domain	Sending Method	Sending Route
Acme	Gmail	Amazon SES	SES Account 1
Acme	Yahoo	SparkPost	SP Account 3
Acme	iCloud	SMTP Relay	SMTP.com Account
Acme	All other domains	Velocity MTA Server	IP Pool 1
Cyberdyne	Gmail	PowerMTA Server	IP Pool 5
Cyberdyne	Yahoo	Mailgun	MG Account 2
Cyberdyne	All other domains	Amazon SES	SES Account 1

Postal Routes can be selected dynamically at send-time in the ESP workspace

Customer Account	ESP Feature	Postal Route
Cyberdyne	Blast campaign	Postal Route A
Cyberdyne	Email sequence message 1	Postal Route X
Cyberdyne	Email sequence message 2	Postal Route Y
Cyberdyne	Email sequence message 3	Postal Route Z
Cyberdyne	Transactional mail	Postal Route B

Installation

For best performance, a dedicated Ubuntu VPS with 2 vCPU, 4 GB RAM, and NVMe storage is a good minimum spec.

See the docs for suggested providers.

Important

Installation must be run as root. sudo is unsupported.

Docker Compose is a prerequisite

Caution

This optional next step will uninstall any older Docker versions.

A Docker install script for Ubuntu is included for convenience:

./install_docker_on_ubuntu.sh

Create a subdomain in your DNS provider

Add an A record such as esp.yourdomain.com where your DNS records are hosted (e.g., Cloudflare), and point it to the IP address of your VPS or server.

You'll need to enter this domain and IP address during installation.

Download the installation archive and run the setup wizard:

Intel/AMD:

curl -LO https://github.com/emaildelivery/edcom-ce/releases/latest/download/edcom-install-amd64.tgz
tar -xzvf edcom-install-amd64.tgz
cd edcom-install
./ez_setup.sh 

ARM/AArch64:

curl -LO https://github.com/emaildelivery/edcom-ce/releases/latest/download/edcom-install-arm64.tgz
tar -xzvf edcom-install-arm64.tgz
cd edcom-install
./ez_setup.sh 

Common installation issues

Problem? See this section in the documentation.

Access your ESP platform

Open your web browser to the domain you configured above (e.g., esp.yourdomain.com) and log in with the admin account you created during setup.

Follow the getting ready to send guide to send your first message.

Secure your platform with HTTPS.

Beefree is embedded as an optional licensed editor

Bring your own Beefree license:

1. Edit edcom-install/config/edcom.json to add your Beefree Client ID, Client Secret, and Content Services API key
2. Run ./restart.sh in edcom-install

EmailDelivery.com customers:

1. Create a file called edcom-install/config/commercial_license.key containing your license key
2. Run ./restart.sh in edcom-install

Get started with Velocity MTA

Velocity MTA is tightly integrated with the EmailDelivery.com ESP platform, so the ESP must be installed before Velocity for the MTA to function.

Velocity MTA is optional and self-contained. Use it only when you want to send from your own IPs on a VPS or dedicated server.

Backend ESP APIs, external SMTP relays, and inbound transactional SMTP work without it.

Start by reading the what you need to know before you get started documentation.

Follow the getting ready to send guide.

For a general background on MTAs and using your own IP addresses vs an ESP, see the MTA FAQ, which covers this topic in detail.