729 Studio x ChatGPT Image 2.0

An experimental branding, product, and creative development project built from a collaboration between 729 Studio and AI image-making workflows.

The project explores how an identity system can emerge through prompting, critique, iteration, and direction. ChatGPT Image 2.0 was used as a creative material generator, while the studio shaped the outputs into a brand world: logotypes, visual systems, physical artifacts, public-space applications, photography concepts, and an interactive web case study.

Concept

729 Studio is presented as a fictional/experimental creative collective where AI is not treated as the author, but as a production partner. The work focuses on the process: refining images, testing visual language, building objects, and turning generated fragments into a coherent identity.

The web experience is designed as an editorial showcase with a dark, technical, chrome-forward aesthetic inspired by branding systems, public signage, archive material, and interactive Awwwards-style storytelling.

Stack

This version is intentionally simple:

• HTML
• CSS
• JavaScript
• Lenis for smooth scrolling
• GSAP + ScrollTrigger for motion

There is no framework, build step, CMS, or router.

Running Locally

Because this is a static site, it can be opened directly in the browser. For a more realistic local preview, serve the folder with any static server:

npx serve .

or:

python3 -m http.server 3000

Then open:

http://localhost:3000