Update "Show me" CTAs

[mike-j-thomas]

Goal

Update "Show me" CTA to say something like "Talk to us" (TBD) and open a contact us / book a demo page on fleetdm.com rather than the chatbot.

User story
As website visitor,
I want an easy way to schedule a call with the Fleet team or send a message.

Changes

Figma: https://www.figma.com/file/3he8e72251IEnF6dBafKq1/%F0%9F%9A%A7-fleetdm.com-(scratchpad)?type=design&node-id=10885-63454&mode=design

QA

Talk to us

• /contact defaults to opening "Talk to us" tab.
• Error checking for personal email
• On form submission:
  • send data directly to Salesforce via Zapier. (Not into Hubspot).
• Zapier
  • Zap uses the email address to check for an existing record in Salesforce and either updates it or creates a new one
  • Salesforce fields to populate from zap.
    • Lead source: Website - Contact forms (Currently points to Website - Contact us (TODO: Update lead source name in Salesforce)
    • First name
    • Last name
    • Email
    • Company
    • Primary buying situation
    • # of hosts
    • Lead status: Shows interest
• Calendly:
  • Event name: Talk to us
  • Type: Collective
  • Hosts: Alex, Dave, Will
  • Encode the answers for Name and Email in the form fill to the Calendly URL to pre-populate the scheduling page
  • Inputs to be included on the scheduling page:
  • Name
  • Email

Send a message

• ?SendMessage query string is available for direct linking to the "Send a message" tab.
• Error checking for personal email
• On form submission:
  • Send message and data directly to Slack and Salesforce via Zapier
• Zapier:
  • Zap uses the email address to check for an existing record in Salesforce and either updates it or creates a new one
  • Salesforce fields to populate from zap:
    • Lead source: Website - Contact forms (Currently points to Website - Contact us (TODO: Update lead source name in Salesforce)
    • First name
    • Last name
    • Email
    • Description: (Message)
• Slack:
  • Send message to #from_prospective_customers channel.

Layout

• Quote
  • Quote content updated as specified in dev notes (separate PR Website: Update testimonials.yml #17454 )
  • Five personalized quotes dependent on how user entered the site (See dev note in Figma)
• Updated logos
• Mobile and tablet ok

[mike-j-thomas]

@eashaw, please make this your top priority (after addressing the tooltip PR change requests). Thanks.

[mike-j-thomas]

@eashaw, I updated the description with a QA checklist.

[eashaw]

Closed by #17450

[fleet-release]

"Talk to us" blooms,
Ease in scheduling blooms,
Fleet in clouds becomes home.