Request: does seeing the product categories before the Fleet in your calendar banner influence click-throughs to the landing pages?

[mike-j-thomas]

Goal

User story
As a visitor to the Fleet website,
does seeing the product categories before the Fleet in your calendar banner influence click-throughs to the landing pages?

We noticed an improvement in click-throughs to the landing pages after re-introducing the product category switcher on June 27. This experiment aims to see how moving the calendar banner below the product categories affects click-throughs to the product category land pages.

How?

• Move product categories above the calendar banner
• Check back in two weeks (via GA and HotJar) to see what impact, if any, the change had.

[mike-j-thomas]

cc @Drew-P-drawers. I just wanted to make you aware of this little experiment. I set up a before and after heatmap for the original change on June 27 to bring the product category switch back to the homepage. Mike checked it out in GA (not sure what report he ran) and confirmed the small but noticeable improvement. This test is to see if we can further improve conversions.

[fleet-release]

Categories aloft,
Clicks flow like rivers to sea,
Influence takes flight.

[fleet-release]

Beneath the cloud's veil,
Product categories shine bright,
Guiding user's flight.