Clarify org-owner requirement for Marketplace app listing

[luanzeba]

Why:

Closes: https://github.com/github/marketplace/issues/4654

A support escalation showed that our docs did not clearly call out a permissions constraint: for organization-owned apps, delegated GitHub App managers can manage app settings but cannot create or submit Marketplace listings. This caused confusion when users saw listing actions but then hit a 404 in the Marketplace flow.

What's being changed (if available, include any code snippets, screenshots, or gifs):

• Updated data/reusables/apps/github-app-managers.md to explicitly state that, for organization-owned apps, the GitHub App manager role does not grant permission to list apps in GitHub Marketplace and that only organization owners can do so.
  • Wrapped this in ifversion fpt or ghec so the Marketplace note does not render for GHES docs.
• Updated content/apps/github-marketplace/creating-apps-for-github-marketplace/requirements-for-listing-an-app.md with a note under the general requirements section clarifying that only organization owners can create and submit Marketplace listings for organization-owned apps, and that App managers cannot.

Check off the following:

• A subject matter expert (SME) has reviewed the technical accuracy of the content in this PR. In most cases, the author can be the SME. Open source contributions may require an SME review from GitHub staff.
• The changes in this PR meet the docs fundamentals that are required for all content.
• All CI checks are passing and the changes look good in the review environment.

[github-actions]

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Table of review links

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The table shows the files in the content directory that were changed in this pull request. This helps you review your changes on a staging server. Changes to the data directory are not included in this table.

Source	Review	Production	What Changed
apps/github-marketplace/creating-apps-for-github-marketplace/requirements-for-listing-an-app.md	fpt ghec	fpt ghec
apps/maintaining-github-apps/about-github-app-managers.md	fpt ghec ghes@ 3.20 3.19 3.18 3.17 3.16 3.15 3.14	fpt ghec ghes@ 3.20 3.19 3.18 3.17 3.16 3.15 3.14	from reusable
organizations/managing-programmatic-access-to-your-organization/adding-and-removing-github-app-managers-in-your-organization.md	fpt ghec ghes@ 3.20 3.19 3.18 3.17 3.16 3.15 3.14	fpt ghec ghes@ 3.20 3.19 3.18 3.17 3.16 3.15 3.14	from reusable

Key: fpt: Free, Pro, Team; ghec: GitHub Enterprise Cloud; ghes: GitHub Enterprise Server

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[Copilot]

Pull request overview

Clarifies a permissions constraint in the GitHub Marketplace docs: for organization-owned GitHub Apps, delegated GitHub App managers can manage app settings but cannot create or submit Marketplace listings—only organization owners can.

Changes:

• Updated the GitHub App managers reusable to explicitly call out the Marketplace listing limitation (gated to fpt/ghec).
• Added a NOTE to the Marketplace listing requirements article clarifying the org-owner requirement for organization-owned apps.

Show a summary per file

File	Description
data/reusables/apps/github-app-managers.md	Adds a version-gated clarification that app managers can’t list org-owned apps on GitHub Marketplace.
content/apps/github-marketplace/creating-apps-for-github-marketplace/requirements-for-listing-an-app.md	Adds a NOTE under general requirements clarifying only org owners can create/submit listings for org-owned apps.

Copilot's findings

• Files reviewed: 2/2 changed files
• Comments generated: 1

[Copilot]

There are double spaces inside the {% ifversion enterprise-app-manager %} blocks (" and enterprise" and " or enterprise"), which will render as double spaces in the published text when the condition is true. Remove the extra leading space(s) so the output reads naturally (single space).

Suggested change

Organization{% ifversion enterprise-app-manager %} and enterprise{% endif %} owners can designate other users{% ifversion org-app-manager-teams %} or organization teams{% endif %} as {% data variables.product.prodname_github_app %} managers. {% data variables.product.prodname_github_app %} managers can manage the settings of some or all of the {% data variables.product.prodname_github_app %} registrations that are owned by the account. The {% data variables.product.prodname_github_app %} manager role does not grant recipients access to install and uninstall {% data variables.product.prodname_github_apps %} on an organization{% ifversion enterprise-app-manager %} or enterprise{% endif %}.{% ifversion fpt or ghec %} For organization-owned apps, the role also does not grant permission to list apps in {% data variables.product.prodname_marketplace %}. Only organization owners can list apps in {% data variables.product.prodname_marketplace %}.{% endif %} For more information about the specific app settings that {% data variables.product.prodname_github_app %} managers can control, see [AUTOTITLE](/apps/maintaining-github-apps/modifying-a-github-app).

Organization{% ifversion enterprise-app-manager %} and enterprise{% endif %} owners can designate other users{% ifversion org-app-manager-teams %} or organization teams{% endif %} as {% data variables.product.prodname_github_app %} managers. {% data variables.product.prodname_github_app %} managers can manage the settings of some or all of the {% data variables.product.prodname_github_app %} registrations that are owned by the account. The {% data variables.product.prodname_github_app %} manager role does not grant recipients access to install and uninstall {% data variables.product.prodname_github_apps %} on an organization{% ifversion enterprise-app-manager %} or enterprise{% endif %}.{% ifversion fpt or ghec %} For organization-owned apps, the role also does not grant permission to list apps in {% data variables.product.prodname_marketplace %}. Only organization owners can list apps in {% data variables.product.prodname_marketplace %}.{% endif %} For more information about the specific app settings that {% data variables.product.prodname_github_app %} managers can control, see [AUTOTITLE](/apps/maintaining-github-apps/modifying-a-github-app).

[github-actions]

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