[geo-optimizer] GEO Audit Report — 2026-08-16

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GEO Audit Report — github/gh-aw

Audit Date: 2026-08-16
Run: 31958824969

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📊 Scores

Target	Score	Band
Docs site (github.github.com/gh-aw/, homepage)	44/100	Foundation
Docs sitemap average (20 pages audited)	37.75/100	Foundation (14 pages) / Critical (6 pages)
README (github.com/github/gh-aw)	55/100	Foundation

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✅ Top Strengths

• Robots.txt already allows all major AI crawlers on the docs site — GPTBot, ClaudeBot, Claude-User, PerplexityBot, Google-Extended, Amazonbot, AI2Bot, xAI-Bot, cohere-ai, CCBot, and more are all explicitly Allow: / (verified via authoritative HTTP check of https://github.github.com/gh-aw/robots.txt, HTTP 200). The site-wide audit's "robots: 0" sub-score is a false negative caused by the GEO tool probing the domain root instead of the /gh-aw/ project-site path — no crawler-permission changes are needed.
• Strong platform citation potential for Google AI: docs homepage scores 73/100 for Google AI Overviews, citing complete meta tags, Open Graph tags, SSR-safe content, and descriptive image alt text.
• Solid Social Trust signals (4/5): 8 sameAs links, 3+ social profile references, all 4 Knowledge Graph pillars present, and reviews/testimonials detected.
• Good Consistency Trust (4/5): brand name consistent across title/H1/schema, dateModified present, no mixed signals.
• README has FAQ/Organization schema groundwork contributing to a 43/100 ChatGPT citation score, and Perplexity citation score of 45/100 thanks to content freshness signals, external links, and an RSS feed.

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🚨 Critical Gaps

1. No /llms.txt on the docs site — the single most commonly cited AI-discovery signal is completely absent (llms score: 0/max on both docs and are only partially present on README).
2. No AI-discovery machine-readable endpoints: /.well-known/ai.txt, /ai/summary.json, /ai/faq.json, /ai/service.json are all missing site-wide (ai_discovery: 0/100 on both targets).
3. README has zero structured data (schema: 0/100) — no WebSite, Organization, or FAQPage JSON-LD, and no sameAs links for Knowledge Graph disambiguation, unlike the docs site.
4. 6 blog pages score in the "Critical" band (33–35/100), driven by very low schema (3/100) and brand/entity scores (2–3/100) — these are the weakest-performing pages in the sitemap.
5. Hidden text (cloaking risk) detected on both the docs homepage and README (display:none/visibility:hidden content) — AI crawlers can read it and may penalize this pattern.
6. Keyword stuffing: "github" density is 2.7% (docs) and 3.6% (README), both flagged for vocabulary diversification.

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🔧 Recommended Fixes

Ordered by estimated score impact:

1. Create /llms.txt for the docs site (geo llms --base-url https://github.github.com/gh-aw) — organizational AI-indexing signal, addresses the largest single missing category (llms: 0 → potential full points).
2. Add WebSite + Organization JSON-LD schema to the README/repo homepage, including sameAs links to relevant profiles (e.g. GitHub org, LinkedIn) — closes the schema: 0/100 gap on README.
3. Publish /.well-known/ai.txt, /ai/summary.json, /ai/faq.json, /ai/service.json on the docs site to unlock the ai_discovery category (currently 0/100 across the board).
4. Remove or conditionally render hidden text (display:none/visibility:hidden) on both docs homepage and README to eliminate the cloaking penalty (-3 negative_penalty on each).
5. Add FAQPage schema and canonical links to the README to support AI snippet extraction and de-duplication.
6. Improve schema and brand/entity signals on the 6 critical-band blog posts (/blog/11, /blog/9, /blog/8, /blog/7, /blog/4, plus one more) — these currently score 33–35/100, dragging down the sitemap average.
7. Diversify vocabulary to reduce "github" keyword density below stuffing thresholds on both docs and README.
8. Add numerical data/statistics to content — the audit estimates up to +40% AI visibility gain from concrete stats, and Academic Trust flags "few or no statistics" on the docs site.

📋 Full Breakdown by Category

Docs site (github.github.com/gh-aw/) — score_breakdown:

Category	Score
Robots.txt	0*
llms.txt	0
Schema JSON-LD	13
Meta Tags	14
Content	7
Signals	6
AI Discovery	0
Brand & Entity	7
Negative penalty	-3

*Robots.txt sub-score is a measurement artifact (domain-root probe misses the /gh-aw/ project-site path). The authoritative check confirms the site's actual robots.txt already allows all major AI bots.

README (github.com/github/gh-aw) — score_breakdown:

Category	Score
Robots.txt	15
llms.txt	14
Schema JSON-LD	0
Meta Tags	11
Content	12
Signals	3
AI Discovery	0
Brand & Entity	3
Negative penalty	-3

Docs Trust Stack (composite: 16, grade C, medium trust):

• Technical Trust: 3/5 (HTTPS, HSTS present; missing CSP, X-Frame-Options)
• Identity Trust: 3/5 (brand consistent, contact info, Organization schema; missing about-page link, author attribution)
• Social Trust: 4/5 (8 sameAs links, KG pillars 4/4, reviews present; missing social media profile links)
• Academic Trust: 2/5 (10 external sources, references section; missing statistics/numbers, authoritative-source links, original research patterns)
• Consistency Trust: 4/5 (brand consistent, no mixed signals, dateModified present; schema description differs from meta description)

Platform citation scores (docs homepage):

Platform	Score	Key strengths	Key recommendations
ChatGPT	43	FAQ schema, well-structured content, Organization schema	Allow GPTBot in robots.txt*, add /llms.txt
Perplexity	45	Freshness signals, content depth, external links, RSS feed	Allow PerplexityBot in robots.txt*, add /llms.txt
Google AI	73	Complete meta/OG tags, SSR-safe, alt text, sameAs links	Allow Google-Extended in robots.txt*, add richer schema

*These robots.txt recommendations are already satisfied per the authoritative verification — no action needed.

📄 Sitemap Page Scores (20 pages audited)

Average: 37.75/100 (Foundation) — 14 pages Foundation band, 6 pages Critical band, 0 failed fetches.

Top scoring pages:

URL	Score	Band
/gh-aw (homepage)	44	Foundation
/blog/2026-01-13-meet-the-workflows-continuous-improvement	44	Foundation
/blog/2026-01-13-meet-the-workflows-continuous-refactoring	43	Foundation
/blog/2026-01-12-welcome-to-pelis-agent-factory	41	Foundation
/blog/2026-01-13-meet-the-workflows-advanced-analytics	41	Foundation

Worst scoring pages (Critical band):

URL	Score	Band
/blog/11	33	Critical
/blog/9	34	Critical
/blog/8	35	Critical
/blog/7	35	Critical
/blog/4	35	Critical

All critical-band pages share the same pattern: schema 3/100, brand_entity 2-3/100, robots/llms/ai_discovery 0/100.

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Automated audit powered by geo-optimizer-skill · Run logs

Generated by 🌍 GEO Optimizer Daily Audit · auto · 23.3 AIC · ⌖ 4.62 AIC · ⊞ 7.5K · ◷

• expires on Aug 19, 2026, 8:37 AM UTC-08:00

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A newer discussion is available at Discussion #53434.