Tolstoy MCP

Connect any MCP client — Claude, ChatGPT, Cursor, Gemini, and more — to Tolstoy, the agentic platform for AI-native ecommerce brands. Run your shoppable video workspace right from chat: generate marketing content, manage your media library, build and publish shoppable widgets, tag products, and track ad performance.

Tolstoy exposes two remote MCP servers over Streamable HTTP, secured with OAuth 2.1 + PKCE. There are no API keys to paste — your client runs the OAuth sign-in on first connect.

Server	Endpoint	What it does
Tolstoy Studio	https://apilb.gotolstoy.com/mcp/v1/mcp	Generate and iterate on marketing videos and images with Tolstoy Studio's AI creative director.
Tolstoy Library	https://apilb.gotolstoy.com/mcp/v1/library/mcp	Run your shoppable video workspace — media library, shoppable widgets (Stories, Carousel, Spotlight), product tagging, multi-store, and Meta ads.

Tools

Studio

• generate_studio_content — start a new Studio generation (image or video) from a prompt.
• iterate_studio_content — continue and refine an existing Studio generation in the same session.

Library — media assets

• list_assets — list your most recent library assets (videos, images, AI drafts).
• search_assets — search the library by query.
• get_asset — fetch full details for an asset, including tagged products and playlists.
• update_asset — rename an asset or toggle its favorite status.

Library — shoppable widgets

• list_widgets — list your onsite shoppable video widgets (Stories, Carousel, Spotlight, For You Feed, Tile, Collection Grid, Bubble Feed), live or draft.
• get_widget — inspect a widget: type, live status, content selection, and the actual videos it shows (per-product for PDP-mode shoppable widgets).
• create_widget — create a new shoppable widget from a template, with the platform's defaults.
• update_widget — rename, publish/unpublish, set PDP mode, or change a widget's content selection.

Library — products & shoppability

• search_products — find a store product by title to make videos shoppable.
• tag_video_product — tag (or untag) products on a video so it becomes shoppable in product-tagged playlists and PDP widgets.

Library — stores

• list_stores — list the connected stores on your account; widget and product tools can target any of them.

Library — paid ads

• list_ad_campaigns — list your Meta ad campaigns with real delivery status (effectiveStatus truth-telling).
• get_ads_performance — Meta ads performance: spend, ROAS, CTR, purchases — per campaign, ad set, or ad.
• publish_to_meta_ads_library — push a library video or image into Meta Ads Manager, ready for ad creation (no campaign, no spend).

App-aware clients (ChatGPT, Claude) also get interactive views — a shoppable-widget card grid and asset previews — rendered inline in chat.

Connect

1. In your MCP client, add a custom connector / remote MCP server.
2. Paste the Studio or Library endpoint above.
3. Sign in with your Tolstoy account when prompted (OAuth).

Per-client setup (Claude, ChatGPT, Cursor, Gemini CLI, Codex, Perplexity, Goose, Cherry Studio, and more) is available in the Tolstoy platform under Settings → MCP. The Tolstoy Library is also a published ChatGPT app — search "Tolstoy Library" in ChatGPT and click Connect.

Example client config

{
  "mcpServers": {
    "tolstoy-studio": { "url": "https://apilb.gotolstoy.com/mcp/v1/mcp" },
    "tolstoy-library": { "url": "https://apilb.gotolstoy.com/mcp/v1/library/mcp" }
  }
}

Codex CLI

codex mcp add targets STDIO servers, so add the remote server to ~/.codex/config.toml and run the OAuth login:

[mcp_servers.tolstoy-library]
url = "https://apilb.gotolstoy.com/mcp/v1/library/mcp"

[mcp_servers.tolstoy-studio]
url = "https://apilb.gotolstoy.com/mcp/v1/mcp"

codex mcp login tolstoy-library

Authentication

OAuth 2.1 with PKCE, backed by Amazon Cognito. Discovery via RFC 9728 protected-resource metadata at each server's /.well-known endpoints. Each connection is bound to the Tolstoy workspace you authorize with.

Registry

Published in the official MCP Registry:

• io.github.GoTolstoy/studio
• io.github.GoTolstoy/library

The server.json for each is in registry/.

About

Tolstoy is the agentic platform for AI-native ecommerce brands, powering shoppable video for thousands of stores — https://www.gotolstoy.com