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Add Tutorial 18: geo-experiment SyntheticDiD walkthrough (B2b) #289

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igerber merged 5 commits into from
Apr 11, 2026
Merged

Add Tutorial 18: geo-experiment SyntheticDiD walkthrough (B2b) #289

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179d08e
Add Tutorial 18: geo-experiment SyntheticDiD walkthrough (B2b)
igerber Apr 11, 2026
b412101
Tutorial 18: address P3 review findings
igerber Apr 11, 2026
96d2eea
Tutorial 18: drop GeoLift comparison, fix bootstrap SE description
igerber Apr 11, 2026
f1456fa
Tutorial 18: switch to factor DGP, drop to 5 treated markets
igerber Apr 11, 2026
897cab9
Tutorial 18: derive pre-trends legend counts from data
igerber Apr 11, 2026
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2 changes: 1 addition & 1 deletion ROADMAP.md
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Expand Up @@ -87,7 +87,7 @@ Parallel track targeting data science practitioners — marketing, product, oper
| Item | Priority | Status |
|------|----------|--------|
| **B2a.** Marketing Campaign Lift tutorial (CallawaySantAnna, staggered geo rollout) | HIGH | Not started |
| **B2b.** Geo-Experiment tutorial (SyntheticDiD, comparison with GeoLift/CausalImpact) | HIGH | Not started |
| **B2b.** Geo-Experiment tutorial (SyntheticDiD, comparison with GeoLift/CausalImpact) | HIGH | In progress |
| **B2c.** diff-diff vs GeoLift vs CausalImpact comparison page | MEDIUM | Not started |
| **B2d.** Product Launch Regional Rollout tutorial (staggered estimators) | MEDIUM | Not started |
| **B2e.** Pricing/Promotion Impact tutorial (ContinuousDiD, dose-response) | MEDIUM | Not started |
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1 change: 1 addition & 0 deletions docs/index.rst
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Expand Up @@ -77,6 +77,7 @@ Quick Links
:hidden:

tutorials/17_brand_awareness_survey
tutorials/18_geo_experiments

.. toctree::
:maxdepth: 1
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6 changes: 6 additions & 0 deletions docs/practitioner_decision_tree.rst
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Expand Up @@ -216,6 +216,12 @@ a simple average of all controls.
that minimize pre-treatment differences, then estimates the treatment effect using those
weights.

.. tip::

For a full walkthrough including diagnostics, inference, and a stakeholder
communication template, see `Tutorial 18: Geo-Experiment Analysis with SyntheticDiD
<tutorials/18_geo_experiments.ipynb>`_.


.. _section-survey:

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2 changes: 2 additions & 0 deletions docs/practitioner_getting_started.rst
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Expand Up @@ -340,5 +340,7 @@ Next Steps
- :doc:`practitioner_decision_tree` - Not sure which method fits? Match your scenario
- `Tutorial 17: Brand Awareness Survey <tutorials/17_brand_awareness_survey.ipynb>`_ -
Full survey analysis with complex sampling design
- `Tutorial 18: Geo-Experiment Analysis with SyntheticDiD <tutorials/18_geo_experiments.ipynb>`_ -
Geo-experiment walkthrough on a simulated DMA panel: SDiD fit, diagnostics, and stakeholder summary
- :doc:`choosing_estimator` - The complete academic estimator guide
- :doc:`api/index` - Full API reference
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