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mobile-ads-agent

Read-only ROAS reporting pipeline for mobile subscription apps. Joins ad spend (Google Ads + Apple Search Ads) with subscription revenue (RevenueCat + Firebase BigQuery) and tells you which campaigns to scale, hold, or cut.

100% precision on Android (exact paid-only per-campaign ROAS) and best-possible precision on iOS without an MMP (SKAdNetwork + AdServices via RevenueCat).

What's inside

These are Claude Code slash commands — run them with /setup-ads-agent or /setup-revenuecat-bq-export inside Claude Code to get a step-by-step guided setup.

Command What it does
/setup-ads-agent Full pipeline: credentials, repo scaffold, data flow, reporting, scaling playbook, and campaign decision framework
/setup-revenuecat-bq-export RevenueCat daily transaction exports into GCS → BigQuery for exact per-campaign attribution

Who this is for

  • You run a subscription mobile app billed through RevenueCat
  • You run Google Ads UAC and/or Apple Search Ads
  • You want per-country, per-campaign ROAS without paying for an MMP
  • You prefer terminal reports over dashboards

What you get

  • Per-country ROAS breakdown with scale/hold/cut verdicts
  • Untapped organic market discovery
  • Cohort unit economics (trial-to-paid, LTV, churn, refund rate)
  • iOS Market ROAS vs Attributed ROAS (catches SKAN undercount)
  • Campaign scaling playbook with tCPA caps and budget rules
  • Portfolio-level decision aid for choosing which app to run ads on next

Quick start

  1. Install Claude Code
  2. Clone this repo and cd into it
  3. Run /setup-ads-agent — it walks you through everything

Requirements

  • RevenueCat SDK shipping real transactions
  • Firebase Analytics SDK (Android attribution)
  • Google Cloud project with billing enabled
  • Google Ads MCC account
  • Apple Search Ads account (optional, for iOS)

Cost

The entire pipeline runs on free tiers at small scale:

  • GCS storage: free under 5 GB
  • BigQuery: free under 1 TB/mo queries
  • No MMP fees

License

MIT

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