This repository contains all the data files and codes fitting Cell2Cell customer churn predictive model.
Information and explaination about Cell2Cell the churn game can be found here: https://janebunr.wordpress.com/2018/04/19/predicting-cellular-telephone-customer-churn-data/
Results and recommendations: https://janebunr.wordpress.com/2018/04/20/answering-which-customer-is-most-likely-to-churn-database-marketing/
CELL2CELL: THE CHURN GAME Database marketing, managing churn to maximize profits. Predicting cellular telephone customer churn data-- This work data is from Fuqua school of business. Teradata center for customer relationship management at Duke University.