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0. Motivation and Use Cases

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Jin edited this page Apr 27, 2015 · 1 revision

Snap Poll: A Mobile Polling Interaction with Visual Reference project brings a "sticker survey" experience into digital world.

Problem

Questionnaire, a traditional survey method, often requires a survey creator to write out possible answer choices (close-ended question) or a survey respondent to write short to long responses in text. In mobile platform, a lot of typing is something to definitely avoid for better user experience.

Use Cases

  • You are planning to goto a restaurant you have never been to. You want to ask your friends what is the best dish to try? Capture the restaurant's menu and send it to your friends. You can quickly see what a popular choice is among others, somewhat like a eye fixation heat map. Article from LookTracker - Eye Tracking Study: Burger Joint Restaurant Menus like below.

    Heat map visualization on eye fixation - restaurant menu

  • You want to get some quick and simple demographic info on a large crowd, but not necessarily by individuals.

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