May 2026
Concentrate on your special sauce.
5% is the special sauce.
Don’t reinvent the 95%. Concentrate on the 5%.
The user’s experience and interaction with a product is a significant portion of the 5% special sauce. For the core design (the 95% infrastructure), leverage the global creative community for common design elements and solutions. Leverage the millions of eyes in both the customer community and the design team to identify the best solution.
Global eyes on design.
- Choose a license and distribution model.
- Set your ideas free: publish designs on a public repo or forum. Technical implementation matters.
- Release early and often. Rapid evolution and exchange of ideas are essential to solving complex problems.
Open Design:
- Builds community without destroying individualism
- Negotiates decisions between technical, cultural, and style factors
- Involves everyone as equals: designers, engineers, architects, project managers, customers
- Uses collective experience to create better goods and services
This is survival of the fittest: the best designs win.
Elegant, beautiful designs grow, evolve, prosper.
Shit design withers.
Evolve or perish.
Our designs (patterns, scripts, graphics, ideas, docs) will be available to any designer, to any engineer, to any world citizen, to use and modify without restriction.
Juhan Sonin
juhan@goinvo.com
v06, 10.May.2026