Instantly notify Bing, Yandex, Seznam, Naver and Yep whenever a product, category, or CMS page changes — via the open IndexNow protocol, with one plug-and-play Magento 2 module. Zero cron jobs, zero queues, zero clicking "submit URL" in Bing Webmaster Tools for every edit.
Panth IndexNow implements the IndexNow protocol inside Magento 2. When a merchant saves a product, category, or CMS page in admin, the module collects the changed URL and fires a single batched POST to api.indexnow.org at the end of the request — covering Bing, Yandex, Seznam, Naver and Yep in one call. Serves the required key-verification endpoint at /panth_indexnow/key, respects Magento URL rewrites and CMS URL suffixes, supports per-store API keys, and works identically on Hyva and Luma storefronts.
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- Key Features
- What is IndexNow?
- Which Search Engines Does It Cover?
- Screenshot
- Compatibility
- Installation
- Configuration
- How It Works — Under the Hood
- What Triggers a Submission?
- The Key Verification Endpoint
- Multi-Store Support
- Troubleshooting
- FAQ
- Support
- About Panth Infotech
- Quick Links
- Product saves auto-submit the product URL to IndexNow the moment an admin clicks Save
- Category saves auto-submit the category listing URL
- CMS page saves auto-submit the rewritten canonical CMS URL (respects custom URL rewrites + configured suffix)
- Single request batching — multiple entity saves in one admin action fire one batched POST, not one per entity
- End-of-request flush via
register_shutdown_function— observer stays out of the critical path, merchant's save button returns instantly
- Scope-aware — configure one key per website or store view
- Correct host in every payload — each store's submission uses its own
host,key, andkeyLocation - Single default key works too — set it once at Default Config and every store inherits
/panth_indexnow/key— IndexNow's required verification URL, served as plain text from the admin-configured key- Optional
?key=<value>query param — lets crawlers pre-validate with timing-safe comparison; mismatches return 404 so the endpoint can't be abused as an arbitrary text echo service - Auto-404 when disabled — if the feature flag is off or the key is empty, the endpoint returns a clean 404
- Module-owned frontName — uses
panth_indexnowas its route's frontName so the module never shares a route registration with other modules (no controller resolution races)
- Disabled by default — must be explicitly enabled in admin so a fresh install doesn't start submitting URLs until you're ready
- ACL-gated (
Panth_IndexNow::config) — only roles with the permission can see / save the settings - Per-store toggle — enable globally and disable on specific store views (or vice versa)
- 15-second timeout — won't hang the admin request if IndexNow is slow
- Full error logging — HTTP status + response body logged to
var/log/system.logfor post-mortem - Never re-throws — a failed submission never crashes the entity save that triggered it
IndexNow is an open protocol co-created by Microsoft and Yandex that lets websites notify search engines the moment their content changes — rather than waiting for the next crawl. A website POSTs a list of changed URLs to a shared endpoint, and every participating search engine receives the notification simultaneously.
Key benefits for eCommerce stores:
- Faster indexing — new products and category changes appear in search results within minutes instead of days
- Lower crawl load — search engines don't need to re-crawl your sitemap to discover changes
- One POST, many engines — submitting to
api.indexnow.orgfanouts to Bing, Yandex, Seznam, Naver and Yep in a single request - Bi-directional trust — the
keyLocationURL on your site proves ownership, so only you can submit URLs for your domain
The module handles the entire flow automatically — key hosting, URL collection, batching, submission, and error logging.
IndexNow has a defined list of participating search engines. Submission via api.indexnow.org is fanned out to all of them:
| Search Engine | IndexNow Support |
|---|---|
| Bing | ✅ Yes |
| Yandex | ✅ Yes |
| Seznam | ✅ Yes |
| Naver | ✅ Yes |
| Yep | ✅ Yes |
| DuckDuckGo | ➖ Indirect (uses Bing's index) |
| ❌ No — Google does not participate in IndexNow | |
| Baidu | ❌ No |
Note on Google: Google has its own crawl schedule and doesn't accept IndexNow submissions. To speed up Google indexing, pair this module with an XML sitemap (e.g.
mage2kishan/module-xml-sitemap) and use Google Search Console. This module is for Bing / Yandex / Seznam / Naver / Yep — the search engines that actually honor IndexNow.
Two settings, both at store-view scope: the master enable toggle and the API key. The inline comments link directly to Bing's IndexNow key generator and remind the merchant where the verification file is served.
| Requirement | Versions Supported |
|---|---|
| Magento Open Source | 2.4.4, 2.4.5, 2.4.6, 2.4.7, 2.4.8 |
| Adobe Commerce | 2.4.4, 2.4.5, 2.4.6, 2.4.7, 2.4.8 |
| Adobe Commerce Cloud | 2.4.4 — 2.4.8 |
| PHP | 8.1.x, 8.2.x, 8.3.x, 8.4.x |
| MySQL | 8.0+ |
| MariaDB | 10.4+ |
| Hyva Theme | 1.0+ (native support) |
| Luma Theme | Native support |
| Required Dependency | mage2kishan/module-core ^1.0 |
composer require mage2kishan/module-index-now
bin/magento module:enable Panth_Core Panth_IndexNow
bin/magento setup:upgrade
bin/magento setup:di:compile
bin/magento setup:static-content:deploy -f
bin/magento cache:flush- Download the latest release ZIP from Packagist or the Adobe Commerce Marketplace
- Extract the contents to
app/code/Panth/IndexNow/in your Magento installation - Ensure
Panth_Coreis installed (required dependency) - Run the same commands as above starting from
bin/magento module:enable
bin/magento module:status Panth_IndexNow
# Expected output: Module is enabled- Visit Bing IndexNow or Yandex IndexNow
- Generate a UUID-style key (e.g.
a1b2c3d4e5f6a7b8c9d0e1f2a3b4c5d6) — or invent any 8+ character hex string; IndexNow generates new keys per-site - Paste the key into Magento admin → Stores → Configuration → Panth Extensions → IndexNow → API Key
- Save and flush the cache — submissions begin on the next catalog / CMS save
Navigate to Admin → Stores → Configuration → Panth Extensions → IndexNow to configure the module.
| Setting | Default | Scope | Description |
|---|---|---|---|
| Enable IndexNow | No | Store View | Master toggle. When on, product / category / CMS page saves submit the changed URL to IndexNow. |
| API Key | (empty) | Store View | A UUID-style key (e.g. a1b2c3d4e5f6…). The key is served at /panth_indexnow/key for verification. Must be at least 8 hex characters. |
Both settings are scope-aware — configure one key globally or set different keys per store view if you manage multiple brand domains from one Magento install.
The module is deliberately small (three classes — an observer, a submitter, and a controller) and leans on Magento's native event system rather than inventing a scheduler:
┌────────────────────┐ save_after event ┌─────────────────────┐
│ Admin saves a │ ─────────────────────▶ │ EntityChangeObserver│
│ product / category │ │ │
│ / CMS page │ │ - resolves URL │
└────────────────────┘ │ - collects in batch │
│ - registers flush │
└──────────┬──────────┘
│
│ PHP shutdown
▼
┌─────────────────────┐
│ Submitter │
│ │
│ POST api.indexnow. │
│ org/IndexNow │
│ │
│ { │
│ host, key, │
│ keyLocation, │
│ urlList[] │
│ } │
└──────────┬──────────┘
│
▼
Bing, Yandex, Seznam,
Naver, Yep
Design decisions:
- End-of-request flush — the observer doesn't POST on every save; it accumulates URLs per-store in a static array and fires one batched request in
register_shutdown_function. A merchant saving 5 product edits in one admin action gets 1 POST, not 5. - Store-scoped batching — multi-store saves to different stores fire one POST per store (each with its own key + host), batched by store.
- No database writes — no queue table, no pending table. State lives only in the PHP request that triggered it. If PHP-FPM dies mid-request the batch is lost, but that's an acceptable trade-off for zero-infrastructure operation.
- Never blocks — the save button returns the moment the entity is written. The IndexNow POST happens after Magento has already sent the response.
| Event | Observer Fires | URL Submitted |
|---|---|---|
catalog_product_save_after |
✅ | Product URL via $product->getProductUrl() (respects store rewrites) |
catalog_category_save_after |
✅ | Category URL via $category->getUrl() |
cms_page_save_after |
✅ | CMS page URL via \Magento\Cms\Helper\Page::getPageUrl() inside store emulation (respects URL rewrites + suffix) |
catalog_product_delete_after |
➖ | Not subscribed — IndexNow has no "remove" semantic; search engines detect 404s via normal re-crawl |
catalog_category_delete_after |
➖ | Not subscribed — same reason |
cms_page_delete_after |
➖ | Not subscribed — same reason |
| Catalog rule save | ➖ | Not subscribed (product URLs don't change from a rule save) |
| Stock qty change | ➖ | Not subscribed |
IndexNow requires the domain being submitted to serve the API key as a plain-text file at a declared URL. The module serves this automatically at:
https://yourstore.com/panth_indexnow/key
Accepted URL forms:
| URL | Behavior |
|---|---|
/panth_indexnow/key |
Returns the configured key as text/plain (HTTP 200) |
/panth_indexnow/key?key=<correct> |
Returns the key when the query matches (timing-safe compare) |
/panth_indexnow/key?key=<wrong> |
Returns 404 (prevents use as arbitrary text echo service) |
/panth_indexnow/key when IndexNow disabled |
Returns 404 |
/panth_indexnow/key when API key empty |
Returns 404 |
The key comparison is timing-safe via hash_equals — the endpoint resists timing-attack key discovery.
The module is fully scope-aware:
- Default key — set once at Default Config, inherited by every store
- Per-website key — set at Website scope for brand-specific keys
- Per-store key — set at Store View scope for the most granular setup
Each submission uses the correct key + host + keyLocation for the store the entity belongs to. Saving a product assigned to Store A and a CMS page assigned to Store B in one admin action triggers two POSTs — one per store — each with that store's own key.
Hyva store → POST {host: hyva.test, key: hyva-key-..., keyLocation: https://hyva.test/panth_indexnow/key}
Luma store → POST {host: luma.test, key: luma-key-..., keyLocation: https://luma.test/panth_indexnow/key}
| Issue | Cause | Resolution |
|---|---|---|
| Nothing gets submitted after saving | Module not enabled at store scope | Enable in admin at the specific store view (not just default) |
/panth_indexnow/key returns 404 |
Feature disabled or key empty | Enable + set API key + flush cache |
| IndexNow API returns 422 | Your site's host isn't publicly reachable | Expected on dev/staging (.test, .local). Will work on production domains. |
| IndexNow API returns 403 | Key file doesn't match submitted key | Verify /panth_indexnow/key returns the same value as the admin API Key field |
| Submissions happen but search results don't update | Google doesn't honor IndexNow | Use XML sitemap + Search Console for Google. IndexNow covers Bing / Yandex only. |
| Batch size > 10,000 URLs | Observer batches in chunks of 10K automatically | No action needed — the spec maximum is handled by array_chunk |
| Admin role doesn't see the config section | ACL resource not granted | System → Permissions → User Roles → edit the role → grant Panth Extensions → IndexNow |
| Log says "unexpected HTTP status: 0" | Curl failure (timeout, DNS, firewall) | Check that api.indexnow.org is reachable from your Magento server |
No. Google does not participate in IndexNow and has stated they maintain their own crawl schedule. For Google indexing, use a proper XML sitemap and Google Search Console. This module is specifically for the IndexNow ecosystem (Bing, Yandex, Seznam, Naver, Yep).
No — that's the point of IndexNow. One key, submitted to api.indexnow.org, fans out to every participating engine. Generate the key once at Bing IndexNow or Yandex IndexNow and paste it into Magento.
https://yourstore.com/panth_indexnow/key — IndexNow crawlers hit this URL to verify domain ownership before trusting submitted URLs.
The HTTP call times out after 15 seconds, the failure is logged to var/log/system.log, and the save that triggered it completes normally. No admin-facing error, no retry queue — the next save attempts a fresh submission.
No. The observer only enqueues URLs during save and fires the actual POST in register_shutdown_function — after Magento has already sent the response to the admin. The merchant's Save button returns at normal speed.
Yes. IndexNow operates at the backend event layer (catalog_product_save_after, etc.) — it's theme-agnostic. Runs identically on Hyva, Luma, or any Magento 2 theme.
IndexNow is per-URL, not per-sitemap — Bing already polls your sitemap separately. If you want to force a re-crawl of a specific URL (not triggered by a save), you'd need a custom CLI command; this module doesn't ship one in v1.0.
Yes. mage2kishan/module-core is a required dependency and is pulled in automatically by Composer. Core provides the admin tab layout and common utilities.
Yes. Every configuration setting respects Magento's standard scope hierarchy (default → website → store view). Set different keys per store view, per website, or one default key globally — whichever fits your setup.
Not submitted. IndexNow is designed for new or changed content. Deletions are detected by search engines through normal re-crawl when they hit a 404 on the next visit to the URL.
IndexNow allows up to 10,000 URLs per POST. The module batches automatically via array_chunk, so a burst of 15,000 saves produces two POSTs (10K + 5K). You're extremely unlikely to hit IndexNow's per-day limits from a normal eCommerce catalog.
| Channel | Contact |
|---|---|
| kishansavaliyakb@gmail.com | |
| Website | kishansavaliya.com |
| +91 84012 70422 | |
| GitHub Issues | github.com/mage2sk/module-index-now/issues |
| Upwork (Top Rated Plus) | Hire Kishan Savaliya |
| Upwork Agency | Panth Infotech |
Response time: 1-2 business days.
Looking for custom Magento module development, Hyva theme customization, store migrations, or performance optimization? Get a free quote in 24 hours:
Specializations:
- 🛒 Magento 2 Module Development — custom extensions following MEQP standards
- 🎨 Hyva Theme Development — Alpine.js + Tailwind CSS, lightning-fast storefronts
- 🖌️ Luma Theme Customization — pixel-perfect designs, responsive layouts
- ⚡ Performance Optimization — Core Web Vitals, page speed, caching strategies
- 🔍 Magento SEO — structured data, hreflang, sitemaps, AI-generated meta
- 🛍️ Checkout Optimization — one-page checkout, conversion rate optimization
- 🚀 M1 to M2 Migrations — data migration, custom feature porting
- ☁️ Adobe Commerce Cloud — deployment, CI/CD, performance tuning
- 🔌 Third-party Integrations — payment gateways, ERP, CRM, marketing tools
Panth IndexNow is licensed under a proprietary license — see LICENSE.txt. One license per Magento installation.
Built and maintained by Kishan Savaliya — kishansavaliya.com — a Top Rated Plus Magento developer on Upwork with 10+ years of eCommerce experience.
Panth Infotech is a Magento 2 development agency specializing in high-quality, security-focused extensions and themes for both Hyva and Luma storefronts. Our extension suite covers SEO, performance, checkout, product presentation, customer engagement, and store management — over 34 modules built to MEQP standards and tested across Magento 2.4.4 to 2.4.8.
Browse the full extension catalog on the Adobe Commerce Marketplace or Packagist.
- 🌐 Website: kishansavaliya.com
- 💬 Get a Quote: kishansavaliya.com/get-quote
- 👨💻 Upwork Profile (Top Rated Plus): upwork.com/freelancers/~016dd1767321100e21
- 🏢 Upwork Agency: upwork.com/agencies/1881421506131960778
- 📦 Packagist: packagist.org/packages/mage2kishan/module-index-now
- 🐙 GitHub: github.com/mage2sk/module-index-now
- 🛒 Adobe Marketplace: commercemarketplace.adobe.com
- 📧 Email: kishansavaliyakb@gmail.com
- 📱 WhatsApp: +91 84012 70422
Ready to get your store indexed by Bing and Yandex in minutes, not days?
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