New Metrics for better Custom Reports: Ecommerce, Content, times... #23196
Description
We've looked at which metrics we're currently missing in Custom Reports that require a new major release of Matomo. So far, we've identified:
Product Revenue - This is partly implemented already, but has the limitation that the Product Quantity metric must be included in the same report. To remove this limitation, a new revenue column needs to be added to the log_conversion_item table.
Product conversion rate
Exit Rate - Looking in Glossary, it looks like there are multiple Exit Rates. It was potentially left out to avoid confusion, TBD.
Content impressions - Is calculated by counting the number of actions related to a piece of content. This seems to be the same as #hits. If it isn’t, we’d likely need a new column
Content actions - If Unique Content Interactions isn’t good enough, this would likely require a new column
Product revenue left in the cart
Quantity left in cart
Average quantity left in cart
Abandoned carts
Average time per page
Time on page (total, max, avg.)
Unique Pageviews
Unique Events
Summary
Your Environment
- Matomo Version: Cloud, 5.3.0
- PHP Version: N/A
- Server Operating System: N/A
- Additionally installed plugins: N/A