Conversion Flow Exploration (Python)

Purpose

This project explores how to analyze conversion data using Python and visualize user flows through funnels and Sankey diagrams.

The goal is to:

• Model linear and branching user journeys
• Calculate step-to-step and cumulative conversion
• Visualize drop-offs and outcomes clearly
• Experiment with different visual representations to better reason about product flows

The work is intentionally exploratory and focused on learning, iteration, and clarity rather than building a polished library.

What’s inside

• Conversion calculations from simple funnel tables
• Transformation of linear funnels into source → target flow data
• Funnel-style visualizations
• Sankey diagrams for branching user paths
• Styling and layout experiments to improve readability and storytelling

Tooling

• Python
• Pandas
• Matplotlib (for funnel-style charts)
• Plotly (for Sankey diagrams)

Collaboration & Attribution

• The Python code in this repository was pair programmed using ChatGPT 5.2
• This README file was created with ChatGPT 5.2