This repository contains the datasets and report materials for Microsoft’s AI Diffusion research, produced by the AI Economy Institute (AIEI).
AI diffusion is defined as the share of the working-age population who have used a generative AI product during a given period. The measure is derived from aggregated and anonymized telemetry and adjusted to account for differences in:
- Device and operating system market share
- Internet penetration
- Country population
This repository provides the country-level datasets used in the published reports, along with archived report PDFs.
To cite this work and for full methodological details, see the technical paper:
- Misra, A., Wang, J., McCullers, S., White, K., & Lavista Ferres, J. (2025). Measuring AI Diffusion: A Population-Normalized Metric for Tracking Global AI Usage. arXiv. https://doi.org/10.48550/arXiv.2511.02781
Also available at: https://aka.ms/AI_Diffusion_Technical_Report
Contains country-level AI diffusion data used in the reports.
Typical fields include:
- country
- AI User Share for various periods
Contains PDF versions of each published AI Diffusion report.
Data is updated periodically alongside new AI Diffusion report releases (typically every 3-6 months).
Each update may include:
- revised country-level estimates
- additional countries or regions
- methodological refinements
The data in this repository is intended for:
- research and analysis
- policy discussions
- visualization and reporting
AI diffusion is an evolving metric and should be interpreted with care:
- It reflects usage, not capability or impact
- Cross-country comparisons depend on adjustments for infrastructure differences
- Estimates are subject to revision as methodology improves
No single metric fully captures global AI adoption. This dataset should be considered alongside complementary indicators where possible.
This work is produced by the Microsoft AI Economy Institute (AIEI) as part of ongoing research into global AI adoption and its economic and societal impacts.
For more information:
MIT License