KPIs & Metrics

Metrics

Metrics are the core building blocks extracted from tracking data. The consist of a single value like the number of visitors to a web site, the total page impressions or the number of baskets.

For each contractor a set of metrics can be specified. These a automatically tracked in case events belonging to one or another metric are received on the inbound interfaces.

Each tracked metric requires the providing event to carry a mandatory set of information, like a customer type identifier, a timestamp, the source of an event or the contents of a basket.

Visit the assigned link for more information about the [implementation of metrics](what the heck).

KPI

Whereas metrics are the core building blocks the KPIs are the derived values. The KPI values are computed from existing metrics, like the conversion rate (number of checkouts/number of baskets).

For each contractor an arbitrary number of KPIs can be specified provided that the underlying metrics are already tracked for that contractor.