KPIs & Metrics

Metrics

Metrics are the core building blocks extracted from tracking data. The consist of a single value like the number of visitors to a web site, the total page impressions or the number of baskets.

For each contractor a set of metrics can be specified. These a automatically tracked in case events belonging to one or another metric are received on the inbound interfaces.

Each tracked metric requires the providing event to carry a mandatory set of information, like a customer type identifier, a timestamp, the source of an event or the contents of a basket.

Visit the assigned link for more information about the [implementation of metrics].

KPI

Whereas metrics are the core building blocks the KPIs are the derived values. The KPI values are computed from existing metrics, like the conversion rate (number of checkouts/number of baskets).

For each contractor an arbitrary number of KPIs can be specified provided that the underlying metrics are already tracked for that contractor.