Replace Lockwise with VPN on various pages

[slightlyoffbeat]

The lockwise app is being phased out. A full communication plan and strategy around the future of lockwise is coming. In the meantime, we should replace lockwise with VPN in various discovery pages/paths.

Remove lockwise from:

• the floating promo box on /new (and anywhere else it shows up)

Replace Lockwise with VPN on:

• https://www.mozilla.org/en-US/firefox/
• https://www.mozilla.org/en-US/firefox/products/
• https://www.mozilla.org/en-US/firefox/privacy/products/
• https://www.mozilla.org/en-US/firefox/accounts/

We will not touch the lockwise landing page for now. Work on that page will be covered by a separate issue at a later time.

Success Criteria:

• Thumbs up on visuals and copy from creative studio
• Thumbs up on approach by UX
• coded on demo
• Creative has reviewed visuals + copy on demo and given thumbs up.
• Links have appropriate parameters
• Don't show content to non-EN if it isn't localized yet.
• Launched

[slightlyoffbeat]

There is overlap with other cards that reference removing lockwise, but also try and cover additional changes. We should consider closing or reworking those cards after this work is completed:

#9976

#9905

[slightlyoffbeat]

Affected pages include:

/firefox/products
/firefox/privacy/products
/firefox/new (the floating box with products)
/firefox/lockwise
/firefox/accounts

[alexgibson]

@slightlyoffbeat where should we redirect /firefox/lockwise to? Is there some SUMO article or blog post that explains to people what is happening with the product?

[slightlyoffbeat]

@alexgibson either just /firefox or a SUMO article. I reached out to SUMO to see if an article exists (if not, I'll request one gets made). I also reached out to Mei to see if she has an opinion on this. I'll update here when I have an answer.

[slightlyoffbeat]

As of writing this comment, this is still blocked, but things are moving fast and this may be prioritized for next week.

[slightlyoffbeat]

No longer blocked.

[slightlyoffbeat]

@craigcook added a bullet to success criteria that we shouldn't show to non-EN unless it is translated.

[slightlyoffbeat]

Creative has delivered assets! See below:

Trello Card: https://trello.com/c/wgtWXf0P/365-add-vpn-to-mozillaorg?menu=filter&filter=member:alexandergibson2
Figma File: https://www.figma.com/file/X1el5pAvN9hIaIqUWmnokj/Add-VPN-to-Moz.org?node-id=0%3A1
Copy: https://docs.google.com/document/d/1RTEJoSg5g7NcVRyaQ7tnctlZO5NpXdyVLN_KMvO_0Rs/edit?usp=sharing

They have requested a review before we go live on staging/demo. I've added to success criteria.