feat: add some description to the page

[nikilok]

• enrich the page summarizing the information for users to read it easily.
• also helps with screen readers to digest this easier

Summary by CodeRabbit

• New Features

  • Added "About this sponsor" section to company pages with enhanced company information display
  • Enhanced structured data and metadata for improved search engine visibility and social media sharing

• Improvements

  • Improved location display formatting on company pages

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Project	Deployment	Actions	Updated (UTC)
learn-tanstack-start	Ready	Preview, Comment	May 18, 2026 9:06am

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ℹ️ Review info

⚙️ Run configuration

Configuration used: Path: .coderabbit.yaml

Review profile: CHILL

Plan: Pro Plus

Run ID: 56cd41d3-6553-4ad2-a7c7-931722c7c246

📥 Commits

Reviewing files that changed from the base of the PR and between 072ab5f and 5786028.

📒 Files selected for processing (3)

• apps/web/src/routes/company.$id.$slug.tsx
• apps/web/src/utils.ts
• apps/web/src/utils/jsonld.ts

📝 Walkthrough

Walkthrough

This PR enhances the company sponsor detail page with structured metadata and improved presentation. A new JSON-LD utility module generates schema.org schemas (Organization, BreadcrumbList, FAQ) for sponsorship data. A location formatting helper consolidates city/county display. The company route refactors to use these utilities for metadata head generation and narrative rendering. Header social links are rebranded from TanStack to NikilKuruvilla.

Changes

Company Sponsor Display with JSON-LD and Metadata

Layer / File(s)	Summary
JSON-LD types and utility builders apps/web/src/utils/jsonld.ts	Defines CompanyJsonLdInput type with sponsor/address fields. Exports ratingPhrase to parse HMRC ratings into human-readable strings. Builds schema.org JSON-LD blocks for Organization (with optional Companies House ID and postal address), BreadcrumbList, and FAQPage with interpolated sponsor data. Composes blocks into array via buildCompanyJsonLd.
Location formatting utility apps/web/src/utils.ts	Adds formatLocation(townCity, county) that case-insensitively deduplicates, title-cases, and comma-joins the location parts; returns empty string when both inputs are falsy.
Company route refactoring with new utilities apps/web/src/routes/company.$id.$slug.tsx	Updates imports to use new utilities. Refines head loader-data type to include optional address fields. Computes location via formatLocation. Introduces precomputed canonicalUrl for canonical, og:url, and twitter:url meta tags. Generates JSON-LD blocks into script:ld+json meta entries. Replaces old display logic with derived fields and narrative strings (intro, background, outro, summary) built from incorporation date, rating phrase, and conditionally selected background text. Adds "About this sponsor" section rendering the computed summary.

Header Branding Update

Layer / File(s)	Summary
Header social link accessibility labels apps/web/src/components/Header.tsx	Updates screen-reader-only text for X and GitHub social links from "TanStack" to "NikilKuruvilla" branding.

Estimated code review effort

🎯 3 (Moderate) | ⏱️ ~20 minutes

Possibly related PRs

• nikilok/learn-tanstack-start#49: Moves canonical URL handling in company route from inline computation to precomputed canonicalUrl, eliminating route-dependent construction.
• nikilok/learn-tanstack-start#66: Modifies company detail rendering SIC description display logic; this PR supersedes that work with broader JSON-LD and sponsor narrative changes.

Poem

🐰 A rabbit hops through structured schemas bright,
With JSON-LD to make search engines delight,
Location strings format with care and with cheer,
Sponsor narratives rendered, now crystal clear,
And NikilKuruvilla branding shines here! ✨

🚥 Pre-merge checks | ✅ 4 | ❌ 1

❌ Failed checks (1 inconclusive)

Check name	Status	Explanation	Resolution
Title check	❓ Inconclusive	The title is vague and generic, using non-descriptive phrasing that doesn't convey meaningful information about the changeset.	Make the title more specific by referencing the main changes, such as 'feat: add JSON-LD schemas and improve company page SEO' or 'feat: enhance company page with structured data and descriptions'.

✅ Passed checks (4 passed)

Check name	Status	Explanation
Description Check	✅ Passed	Check skipped - CodeRabbit’s high-level summary is enabled.
Docstring Coverage	✅ Passed	Docstring coverage is 100.00% which is sufficient. The required threshold is 80.00%.
Linked Issues check	✅ Passed	Check skipped because no linked issues were found for this pull request.
Out of Scope Changes check	✅ Passed	Check skipped because no linked issues were found for this pull request.

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✨ Finishing Touches

🧪 Generate unit tests (beta)

• Create PR with unit tests
• Commit unit tests in branch feat/improve-seo

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[coderabbitai]

Actionable comments posted: 2

🤖 Prompt for all review comments with AI agents

Verify each finding against current code. Fix only still-valid issues, skip the
rest with a brief reason, keep changes minimal, and validate.

Inline comments:
In `@apps/web/src/utils.ts`:
- Line 95: The location parts are being pushed using the raw value
(parts.push(titleCase(value))) which can contain surrounding whitespace while
the dedupe step is trim-aware; update the push to use a trimmed value (e.g.,
call value.trim() before titleCase) so you pass titleCase a trimmed string and
avoid extra spaces in rendered output—locate the parts.push/titleCase(value)
usage and apply trimming to the value variable.

In `@apps/web/src/utils/jsonld.ts`:
- Around line 47-48: The function currently always sets parts.addressCountry =
address.country || 'GB', causing a non-null PostalAddress when no real address
fields exist; change the logic so the default 'GB' is only applied if at least
one other address field is present (i.e., include addressCountry only when
address has other properties or when address.country is explicitly provided),
and keep returning null if the only contribution would be the synthetic default;
update the code around the parts object and the addressCountry assignment to
perform this conditional inclusion.

🪄 Autofix (Beta)

Fix all unresolved CodeRabbit comments on this PR:

• Push a commit to this branch (recommended)
• Create a new PR with the fixes

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ℹ️ Review info

⚙️ Run configuration

Configuration used: Path: .coderabbit.yaml

Review profile: CHILL

Plan: Pro Plus

Run ID: b01b2fd2-13c8-453f-9b16-c7bc49516a93

📥 Commits

Reviewing files that changed from the base of the PR and between fdd2181 and 072ab5f.

📒 Files selected for processing (4)

• apps/web/src/components/Header.tsx
• apps/web/src/routes/company.$id.$slug.tsx
• apps/web/src/utils.ts
• apps/web/src/utils/jsonld.ts