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Create brand/style guide #46

@mnyrop

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@mnyrop

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Branding and Language

Programs

  • NYU Digital Humanities

    Can be shortened to "NYU DH" ONLY
    DO NOT: Use "NYU-DH", "NYUDH", or "DH@NYU"

  • NYU DH Graduate (Student???) Fellowships

    DO NOT: Use "Summer"

  • NYU DH (Faculty???) Seed Grants
  • NYU Advanced Certificate in Digital Humanities

    DO NOT: Use "Digital Humanities and Social Sciences." "DHSS" is should never be used.

Cohorts and Committees

  • NYU DH Graduate (Student???) Fellows

    DO NOT: Use "Summer"
    Cohorts are designated by one calendar year, e.g., 2022

  • NYU DH (Faculty???) Seed Grant Recipients

    Cohorts are designated by a span of 2 calendar years, e.g., 2022 – 2023

  • NYU DH Executive Committee
  • NYU Affiliated Teaching Faculty in Digital Humanities ???
  • NYU Graduate Students in Digital Humanities ??

    Should ONLY be used for Advanced Certificate students

  • NYU Research & Instructional Technology ??

    Can be shortened to "NYU RIT" ONLY
    "NYU Research Technology" and "NYU RT" SHOULD NOT appear.

  • NYU Division of Libraries (preferred) NYU Libraries (okay)

Misc.

  • NEVER: Capitalize "digital humanities" outside of a program name ???
  • ALWAYS: Add NYU DH in front of NYU DH programs.

    "NYU DH" can only be dropped if the full title (e.g., "NYU DH Seed Grants") has already appeared prominently on the page.

  • WHERE POSSIBLE: Scope your statements in time.

    DO: "Applications open until March 10th, 2022"
    DON'T: "Apply now"

Styling and Markup

Content

  • NEVER: Use an h1 heading tag in a page or post's body content.

    h1 is reserved for the page's title, which is generated in the hero from the yaml front matter.

  • AVOID: Using headings tags h5 and h6 wherever possible.
  • NEVER: Bold a link. Let the styles do their job.

    Italics are okay if necessary, e.g., for a title.

  • ALWAYS: Wrap any yaml font-matter strings that contain ' or " in quotations.

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