AI DevRel GTM (Fractional) — Repo

This project is the operating system + lightweight software for a fractional developer relations GTM business.

It’s designed for companies like Vapi, Memori Labs, Omi, Friendli, OpenClaw, etc.

What we deliver

• Online + IRL activations (workshops, office hours, hack nights, conference side-events)
• Full-funnel tracking (every visit + action → an identity/profile)
• Enrichment + segmentation (role/company/intent signals)
• Personalized outbound (email sequences per segment)
• Qualification (MQL → SQL) and warm handoff to sales

What’s in this repo (MVP)

• src/app — Next.js site
  • Landing page + a simple AI DevRel Agent chat UI
  • POST /api/chat — placeholder agent endpoint (deterministic, no keys)

Roadmap

Agent (OpenClaw)

We’ll swap the placeholder /api/chat implementation for a full OpenClaw agent runtime that can:

• answer product questions from a knowledge base (docs, changelog, pricing)
• propose activation plans and email sequences
• qualify leads using a scoring rubric
• log events + update CRM objects (MQL/SQL)

Tracking + CRM

Add a minimal tracking + data layer:

• PostHog (events + identity)
• CRM (HubSpot/Pipedrive)
• Email (Resend/Loops)

Local dev

npm install
npm run dev

Open http://localhost:3000

Deploy

Recommended: Vercel.

1. Import repo in Vercel
2. Set env vars (as needed once we add integrations)
3. Deploy

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Status: MVP scaffold (chat works without external keys). Next step is picking the exact OpenClaw agent runtime + tools contract.