Public home for open-source technical documentation and developer tools built by the Organic Visit team — focused on website-traffic measurement, analytics tracking, and SEO audit tooling.
Based in Ahmedabad, India. Working in this space since 2015.
A 5-document MIT-licensed field guide on tracking real website traffic and evaluating "traffic generator" vendor claims using standard tools (Google Analytics 4, Search Console). Includes a working Node.js script that calls the GA4 Data API and classifies traffic-channel quality programmatically.
We're working on open-sourcing the small developer utilities we've built in-house over the years — things we use during SEO audits that other engineers might find useful. The current shortlist (rough order):
- A GSC → CSV exporter for the full 16-month query × page × country dataset
- A schema.org JSON-LD validator focused on Product / Offer / Review combinations
- A traffic-channel anomaly detector that flags suspicious spikes in GA4 acquisition data
- A small sitemap-diff CLI
These will land in this organization as separate repos as each one gets cleaned up enough to be useful outside our internal work.
11 years of SEO audit work across 2,500+ websites informs the documentation here. The audit methodology, the bug patterns, the "real-vs-fake-traffic" framework — all of it comes from real client engagements rather than secondary research. We try to surface the parts that are genuinely useful to other engineers and analysts, regardless of whether they ever become customers.
More context, including our published technical writing, lives at organicvisit.com.
Open documentation effort. MIT-licensed unless noted otherwise. Contributions welcome on technical accuracy and code improvements — see each repo's CONTRIBUTING.md.