INSTAGRAM/FACEBOOK GRAPH API - Is there a Webhook available to watch for 'new posts' on Instagram?

[glockindacroc611]

Currently in the developing stages of a lowcode web app that will allow users to connect their Instagram & Facebook via OAuth then enable a backend automation (with third party app) that will send new IG posts to their Facebook.

Intended to be a cross-posting app.

Is there an IG Graph Webhook available for this? Or will I need to set up an API call from my app to watch for the new posts.
I also have an app created & verified with Meta already as a business app. I'm wondering if this was the right decision to create it as a business or should it be a consumer app.

When subscribing to a webhook, I was not able to locate anything to subscribe to 'new posts'.
If the next option is to set up an API call to watch for new posts for every 'x' amount of minutes is there an endpoint and headers that is provided in the docs to set this up?

Any other avenues on how to successfully get this feature up would be greatly appreciated.

Also want to note, I'm a beginner at programming so I'm going at this with very little prior knowledge. Mostly have been researching through developer docs & have not gotten any success. I have been meaning to launch this app for the past month, but have been getting stuck in the programming phase with the front end ready for the most part.

TY in advance!

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[lin20260407]

hey bro

To automate cross-posting from Instagram to Facebook, you can utilize the Instagram Graph API. Currently, there isn't a direct Webhook subscription for "new posts" notifications on Instagram, but you can indirectly monitor updates by subscribing to changes in the "media" object, which might include new post creations.

For precise tracking of new posts, a polling approach via the API is recommended. Regularly request the user's media list from Instagram and check for posts added since your last check.

Registering your app as a business app is the correct choice if it primarily serves Instagram Business or Creator accounts and requires access to specific Instagram Graph API features for these account types.

Steps for implementing polling include:

Regular Requests: Periodically make requests to the /{ig-user-id}/media endpoint to fetch the user's media list.
Compare Timestamps: Save the timestamp of your last check and compare it with the timestamps of the retrieved media objects to identify new posts.
Take Action: For each newly discovered post, perform the desired action, such as posting it to Facebook.

[glockindacroc611]

hey bro thanks so much for your response! it's been a struggle getting help from other communities.

going to implement everything you suggested and will let you know how everything goes!

hoping to get my app launched before the end of next week.

[An88ton]

Hi @weitsunglin, I have the same problem can you say more detail about subscribing to media object changes, how can I do it, because I did not find any resources about it, and in webhook configurations there is no such field seems, I have business type app.

[aimanoorai]

Instagram does not officially provide a webhook specifically for monitoring "new posts." However, apps like Honista APK might use unofficial APIs or techniques to monitor Instagram activities, which may violate Instagram's terms of service.

[hubas900]

You're right—Instagram’s Graph API doesn’t offer a webhook for “new posts” from user profiles. Most developers set up scheduled API calls to /me/media to check for new content every few minutes. Just be mindful of rate limits. As for app type, Business is the right choice if you're automating features for Instagram Professional accounts.

Apps like Honista Insta latest version don’t rely on the official API—they tap directly into Instagram’s interface for features like post downloads or anonymous viewing, but that comes with security tradeoffs. If you're aiming to stay within Meta's terms, API polling with proper tokens and rate management is the way to go. Let me know if you want a sample call structure.

[midhun98]

yes seems like there is no official way for this. From what I have gone through the api documentation we should be using this api endpoint
https://graph.instagram.com/v23.0/me/media?access_token={{long_access_token}}&fields=your_fields

to keep uptodate with latest posts. Also these are the only webhooks events provided by meta
https://developers.facebook.com/docs/graph-api/webhooks/reference/instagram

[hubas900]

Yes, Instagram’s Graph API supports webhooks for specific events like new media posts, but it’s limited to Business and Creator accounts. For entrepreneurs using platforms like Meetworth to grow their brand or startup, integrating such tools can help monitor content engagement and stay active in networking through social media.

[div-dhingra]

@glockindacroc611 Hey man, any updates? did they add webhook support or still polling? Were you able to access the Meta API Key past review? THANKS!