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metmarkosaric merged 1 commit into from
Apr 21, 2026
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utm builder #695

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2 changes: 2 additions & 0 deletions docs/top-referrers.md
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Expand Up @@ -91,6 +91,8 @@ Are you running paid marketing campaigns on Facebook, Google and other ad platfo

Here's an example of how to tag your links: `yourdomain.com?utm_source=adwords&utm_medium=ppc&utm_campaign=novemberoffer&utm_content=sustainability&utm_term=discount`

Use the [Plausible UTM builder](https://plausible.io/utm-builder) to generate tagged links without doing it manually.

To isolate your UTM-tagged clicks from other clicks, you can segment the traffic by using the "**UTM Medium**", "**UTM Source**" (here you can also see any traffic tagged with "ref" and "source" parameters), "**UTM Campaign**", "**UTM Content**" and "**UTM Term**" sections in the "**Campaigns**" tab of the "**Top Sources**" report.

P.S. If you are looking to specifically track Google Ads with Plausible, you can also go through [this guide](https://plausible.io/blog/google-ads-tracking).
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