Profitpather — MCP server

Profitpather is a first-party, unsampled analytics layer for Shopify stores. This is its public Model Context Protocol server — 26 tools that give AI agents live, raw, every-event access to merchant traffic, attribution, funnels, and revenue-leak diagnostics.

• Registry name: com.profitpather/analytics (DNS-verified via profitpather.com)
• Endpoint: https://profitpather.com/mcp
• Transport: Streamable HTTP (protocol versions 2025-11-25 · 2025-06-18 · 2025-03-26 · 2024-11-05)
• Auth: OAuth 2.1 with Dynamic Client Registration (RFC 7591)
• Docs (LLM-ready): profitpather.com/llms-full.txt
• Server card: profitpather.com/.well-known/mcp/server-card.json

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Why Profitpather

Alternative	Limitation Profitpather solves
GA4 / Shopify Reports	Aggressively sampled, third-party-cookie dependent, drops UTMs across the Shopify cross-domain checkout — designed to feed Google Ads, not to answer "where did this cart actually start?"
Meta / TikTok / Google Ads dashboards	Self-reported clicks, regularly over-attribute, can't see on-domain behaviour
Triple Whale / Northbeam / Polar ($150–$1,500/mo)	Closed paid suites, not Claude-native, not MCP-accessible
Heap / Mixpanel / Amplitude	Generic product analytics — don't understand Shopify cart-goal logic, pre-cart paths, checkout linkage, store-domain attribution

Profitpather is unsampled, first-party, Shopify-native, and agent-native by design — analyse in chat, ship fixes from chat.

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Tools (26)

Headline tools (the ones agents reach for first):

Tool	Purpose
pp_list_domains	List every Shopify domain this account can query. Call first.
pp_brief	One-call first look — overview + acquisition + device + pixel-status in parallel, with a pre-formatted markdown presentation.
pp_diagnose_leaks	Revenue-leak finder. Aggregates 8 analyses into a prioritised recommendations[] array.
pp_overview	Top-level KPIs for one window: sessions, cart rate, checkout rate, top sources, top landing pages.
pp_acquisition	Full attribution matrix — every (source, medium, campaign, utm, click-id) combo with revenue, AOV, conversion rates.
pp_conversion	Funnel + pre-cart paths + checkout economics broken down by stage.
pp_path_analysis	Page-to-page flows with cart-rate weighting; finds dead-end transitions.
pp_markov	Markov-chain attribution model across multi-touch journeys.
pp_in_app_browser_loss	Revenue at risk from in-app browsers (Instagram, TikTok, Facebook).
pp_session_trace	Full per-session event timeline for a single visitor.
pp_pixel_status	Pixel health & coverage check.
pp_compare_periods	Period-over-period comparison with statistical significance.
pp_ai_insights	LLM-summarised insights pre-computed nightly.
pp_signals	All measured behavioural signals on a domain.

Plus 12 more covering device splits, page-lift attribution, product analytics, search, timeseries, real-time today-view, change log, admin status, etc.

Full per-tool schemas at: profitpather.com/.well-known/agent-skills/index.json

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Install

Claude Desktop / Claude Code / Cursor

{
  "mcpServers": {
    "profitpather": {
      "url": "https://profitpather.com/mcp"
    }
  }
}

Restart the client. On first tool call, you'll be redirected through OAuth 2.1 to authorise the connection. Sign in with your Profitpather account, approve, and the client stores the token automatically.

ChatGPT / Claude.ai Custom Connectors

Settings → Connectors → Add custom connector → paste https://profitpather.com/mcp → approve OAuth.

No Profitpather account yet?

Sign up at profitpather.com, install the single Shopify Custom Pixel on your store, and Profitpather starts collecting events immediately. The MCP becomes useful within minutes of the pixel firing.

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Architecture

Profitpather runs entirely on Cloudflare Workers with D1 (SQLite at the edge) for per-merchant event storage. The MCP endpoint at /mcp is the same Worker that serves the dashboard at profitpather.com/dashboard — analytics queries hit D1 directly with no intermediate cache or sampling.

Shopify Custom Pixel (storefront)
       │
       ▼
Cloudflare Worker  ───────►  D1 (per-merchant event store)
       │                              ▲
       ▼                              │
   /mcp (MCP server)  ─── reads ──────┘
       │
       ▼
  AI agent (Claude / ChatGPT / Cursor / your app)

All 26 MCP tools are read-only against the merchant's own data — no cross-tenant access, no third-party data sharing.

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Discovery endpoints

Profitpather publishes the full agentic-discovery surface:

Path	What it returns
/.well-known/mcp/server-card.json	MCP server card v1 (SEP-1649)
/.well-known/oauth-protected-resource	OAuth 2.1 discovery (RFC 9728)
/.well-known/api-catalog	RFC 9727 API catalogue
/.well-known/agent-skills/index.json	Per-tool agent skills with SHA-256 digests (Cloudflare RFC v0.2.0)
/llms-full.txt	Full Markdown documentation for LLM ingestion
/llms.txt	LLM index

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License

MIT — see LICENSE.

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