Will a customer accept coupon?

Introduction

For car drivers receive coupon over phone, would they accept it?

Data

This data comes to us from the UCI Machine Learning repository and was collected via a survey on Amazon Mechanical Turk. The survey describes different driving scenarios including the destination, current time, weather, passenger, etc., and then ask the person whether he will accept the coupon if he is the driver. Answers that the user will drive there ‘right away’ or ‘later before the coupon expires’ are labeled as ‘Y = 1’ and answers ‘no, I do not want the coupon’ are labeled as ‘Y = 0’. There are five different types of coupons -- less expensive restaurants (under \$20), coffee houses, carry out & take away, bar, and more expensive restaurants (\$20 - \$50).

Findings

• Car drivers who go to bar more than once a month are more likely to accept coupon
• Yound driver under 30 have higher acceptance rate for coupon
• Car drivers who not widowed who have passenger other than kid are more likely to accept coupon