#28 Claims that (n)varchar(max) is stored off-page

> unless the **large value types out of row** option is set to ON, varchar(max), nvarchar(max), varbinary(max), and xml columns are stored, if it is possible, inside the data row.
> ― [TechNet: SQL Server: In-Row Data](https://technet.microsoft.com/en-us/library/ms189087.aspx)
