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ricardoverita/readme.MD

👋 Hi, I'm Ricardo Vera

Senior Full Stack Developer | E-commerce Architect | Magento / Adobe Commerce Specialist

🇵🇪 Peru · 🇮🇹 Italy · Remote / Hybrid · Open to international opportunities

I build scalable digital products focused on e-commerce, performance, integrations, architecture, and business growth.

GitHub · LinkedIn ·


🚀 About Me

I'm a Senior Full Stack Developer with strong experience in e-commerce platforms, Magento / Adobe Commerce, custom web applications, backend integrations, performance optimization, and technical leadership.

I have worked on projects for retail, telecommunications, digital agencies, and commerce platforms, participating in the full software lifecycle: architecture, development, integrations, performance improvements, deployments, and production support.

My main strength is combining technical execution with business understanding. I do not only build features; I help create digital products that are scalable, measurable, maintainable, and aligned with business goals.


⚡ Technologies


💼 What I Bring to a Team

  • Strong full stack development background with deep e-commerce experience.
  • Ability to understand business requirements and translate them into technical solutions.
  • Experience leading developers and coordinating technical delivery across teams.
  • Hands-on expertise in Magento / Adobe Commerce, integrations, checkout, catalog, performance, and analytics.
  • Capacity to work across backend, frontend, infrastructure, APIs, and production environments.
  • Focus on clean architecture, maintainable code, scalability, and measurable results.

🛒 E-commerce Expertise

I specialize in building and improving e-commerce platforms where performance, reliability, tracking, and conversion matter.

Key areas of experience:

  • Magento 2 / Adobe Commerce development.
  • Custom checkout flows.
  • Store pickup and delivery integrations.
  • Loyalty systems and points-to-money redemption.
  • ERP, CRM, payment gateway, and third-party API integrations.
  • Product catalog feeds for Meta, TikTok, Google, and other platforms.
  • Search and indexing with Elasticsearch / OpenSearch.
  • Redis, Varnish, cache strategies, and performance optimization.
  • Tracking architecture using GTM, GA4, Meta Pixel, TikTok Pixel, and DataLayer.
  • Production deployments, rebranding launches, and migration support.

🧑‍💻 Leadership & Collaboration

I have experience working not only as a developer, but also as a technical lead and coordination point between development teams, business stakeholders, and delivery areas.

I have been involved in:

  • Leading development teams across Peru and Chile.
  • Coordinating technical leads across multiple e-commerce areas.
  • Supporting architecture decisions and technical planning.
  • Reviewing implementation strategies and delivery risks.
  • Helping teams solve production issues and critical blockers.
  • Supporting deployments and releases with business impact.

I enjoy being close to the code while also keeping a clear view of the product, the users, and the business goal behind each technical decision.


🏆 Selected Impact

  • Participated in e-commerce rebranding projects delivered to production on committed dates without downtime.
  • Improved performance on commerce pages, reducing loading times and improving user experience.
  • Worked on complex integrations involving checkout, delivery, store pickup, loyalty, ERP, and analytics.
  • Helped structure technical solutions for scalable platforms, marketplaces, SaaS products, and MVPs.
  • Supported teams in high-pressure scenarios involving production issues and business-critical flows.

🧩 Featured Projects

🎵 EsLetras

Lyrics platform designed to scale with SEO, search, moderation flows, and efficient content architecture.

Stack: Go, PostgreSQL, OpenSearch, Docker, Nginx, Cloudflare

Focus areas:

  • SEO-friendly architecture.
  • High-volume content management.
  • Search and indexing.
  • Admin moderation flows.
  • Scalable sitemap strategy.
  • Cloudflare and infrastructure optimization.

🏢 MiEmpresaYa

Online business creation platform concept with guided flows, admin panel, notary roles, and future AI-assisted modules.

Stack: Next.js, NestJS, PostgreSQL, Prisma

Focus areas:

  • MVP architecture.
  • Role-based access control.
  • Admin and operational workflows.
  • AI-assisted business name and company purpose suggestions.
  • Scalable SaaS-style structure.

✈️ SearchFlight

Concept for a flight tracking platform that continuously compares prices and alerts users when a better price appears.

Focus areas:

  • Price monitoring.
  • Scheduled searches.
  • Notification logic.
  • Data comparison and automation.

🧠 Product & Business Mindset

I like working on projects where technology has a clear purpose. My approach is to understand the business first and then choose the right technical path.

I can help with questions like:

  • What should be custom-built and what can be solved with existing tools?
  • How can we launch an MVP quickly without creating technical debt too early?
  • How can we improve conversion, tracking, speed, and reliability?
  • How can we design an architecture that can grow over time?
  • How can we make technical decisions that support business goals?

🌍 Languages

  • Spanish — Native
  • English — Professional
  • Italian — Professional

📫 Contact


⚡ Motto

Building digital solutions with focus on code, business, performance, and growth.

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