Multivariate Testing (MVT) in Python

Set Up Environment

git clone <repository-url>
cd python-mvt-testing
python3 -m venv mvt_env
source mvt_env/bin/activate
python main.py

Testing MVT

1. Headline X (X = 1, 2, 3)
2. Image Y (Y = A, B, C)
3. Randomize combination of X and Y
4. Collect data on usage for these combinations
5. Analyze data using Click-Through Rate (CTR)
6. Use CTR to determine the best combination of X and Y
7. Implement the best combination in the final product

Example

Experiment

Data Collection and Analysis

Results