Feature: Customer Groups

[navidsafavi]

Summary

Add support for Customer Groups, allowing admins to segment customers and apply group-specific rules across pricing, discounts, and product visibility. This is one of the most important features for an online store, as it enables targeted merchandising and pricing strategies.

Description

A customer can belong to one or multiple groups. Group membership and configuration are managed entirely by the admin.

Capabilities Enabled

• Group-specific pricing
  Set special prices for products/collections that apply only to customers in a specific group.

• Group-aware discount codes
  Restrict or customize discount codes based on the customer's group.

• Group-restricted collections
  Assign a collection to a specific group, so that all products within it are only visible to customers who belong to that group.

Acceptance Criteria

• Admin can create, edit, and delete customer groups
• Admin can assign a customer to one or more groups
• Products/collections can have group-specific pricing
• Discount codes can be scoped to one or more groups
• Collections can be restricted to visibility for specific groups only
• Customers without the required group cannot view or purchase restricted products/collections

Notes

• Consider how group precedence is handled if a customer belongs to multiple groups with overlapping pricing/discount rules.
• Consider default behavior for customers with no assigned group.

[mckenziearts]

Hey @navidsafavi, thanks for the detailed write-up, this is exactly the kind of feature request we love to receive: clear capabilities, acceptance criteria, and edge cases already thought through.

Good news: this is already built. Customer Groups exists as a first-party addon (shopper/customer-groups) and covers most of what you describe:

• Create, edit and enable/disable customer groups from the admin, under Customers
• Assign customers to one or multiple groups, with bulk member management
• Scope discounts to one or more groups: it plugs into Shopper's discount eligibility system, so validation, persistence and the admin form all work natively
• Groups carry a public identifier, ready to be exposed through the Store API

Group-specific pricing is coming through a dedicated shopper/pricelist addon that targets these same customer groups. Prices per segment deserve their own model (currencies, date ranges, precedence rules) rather than being bolted onto the group itself. Your note about precedence when a customer belongs to multiple overlapping groups is spot on, and that's exactly why pricing is modeled there.

Group-restricted collection visibility isn't covered and isn't planned for the first version. If it's something you need, a PR on the addon once it's released would be very welcome.

On availability: the addon requires Shopper 3.0 and will be released under our Sponsorware model. Sponsors get access first, ahead of the public 3.0 release coming this September. If you want early access, sponsoring the project is the way to get in.

I'll keep this discussion open and post updates here as we get closer to the release.