Author: Anne Burdick
This essay is a call out to designers that are addicted to the new and the cool, but they pretend they're doing something more serious and functional. There is no shame in liking or creating designs because they are pretty, or chasing trends. We judge work by looks more than function an professional recognition is based on style, not effectiveness.
I feel trends move in cycles. They go and come back. So, does it really matter if you follow trend or not?
In this website I started off by creating a bold design, that later changes to a minimal one, similar to the contrasting trend we have of maximalism and minimalism in design. Towards the end the website moves from a light gradient back to black, which is to depict the cycle of trends returning. When you click on the comeback in the bottom section, you are sent back to the top of the page, where all of it started. The term "Neomania" is the obsession of people with novelty. And this website aims to show the viewers the cycle of trend.
In the heading in the hero section, I wanted to replicate the literary meaning of Form Follows Fashion. This is also the paragraph that I chose from this essay. With the outlined texts representing form I wanted to show it following the full dressed text at the front.
The beginning of the article starts off with a girl being suspended from school because her tshirt had a midieval typeface that looked like gang symbols. This was the same typeface that was used by the government websites and Walt Disney. This is also why I went for a vintage typeface, to make it look like gang symobols used in graphic t-shirts.
- Actual Article: https://www.emigre.com/Essays/Magazine/Neomania
- Assignment: https://typography-interaction-2526.github.io/project/1/
- Website: https://shrer488.github.io/manuscript/