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  • Joined May 11, 2026

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  1. Marketing-Analytics_RFM Marketing-Analytics_RFM Public

    Segmented 5,878 UK e-commerce customers using RFM analysis on 1M+ transactions. Identified £2.4M CLV at risk in the At-Risk cohort, mapped churn rates across 5 segments (9%–100%), and produced prio…

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