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Predicting the Future Outcome of Your Business with Salesforce Einstein Analytics
In this era of technological advancement, data is the new oil. When your project management team handles any project almost certainly it handles data. Einstein Analytics is about automatically finding simple answers in complex data. In this post, we will highlight how critical data is for Einstein Analytics. First, let us explore “What is Einstein Analytics?”.
Salesforce comes with Einstein Analytics (EA), which is more appropriately called a platform rather than a tool. EA takes Business Intelligence (BI) to the next level by harnessing Artificial Intelligence (AI). It is a deep learning, AI-based platform that has forecasting and predicting capabilities, emerging as a more intelligent tool, refining the suggestions based on new data.
EA gives a comprehensive picture for business users - in the form of analytics. It directly connects with the Salesforce CRM for generating reports and dashboards. But, it is not only limited to Salesforce as a CRM but can get attached to other CRMs as well for business intelligence. However, EA brings business intelligence in the truest sense for every line of business and every business user and is 100 % mobile.
It harnesses the power of machine learning by combining dynamic, interactive data visualizations. So, the business users get data-driven applications and actionable insights, for making the right decisions.
Einstein Analytics comes with two suites:
- Einstein Analytics Platform
- Einstein Discovery
Einstein Analytics Platform
Seamless integration with Salesforce enables the business users to get extraordinary data visualizations as well as actionable insights. This is available, wherever you may work.
**Einstein Discovery **
It works on a whole lot of data within a matter of a few minutes and offers answers, recommendations for the users with its smart and intelligent data discovery capability. It has a quick learning ability about the past and all that is happening in the present.
Moreover, it integrates with Salesforce and Einstein Analytics platform and helps in the transformation of insights into actions. It dives deep into the data and predicts what is about to happen, and recommends a suitable action.
Let us delve into the benefits:
Here are some of the benefits:
It is quite easy to set up and all that is needed is the data and then the user can easily slice and dice the data into dashboards. EA is close to a plug-and-play software when compared with others. The user can create the initial datasets with a simple visual wizard. It is also relatively easy to input third-party data into EA.
Example: EA allows you to write the data flow yourself or create the initial datasets with a Visual Wizard. The datasets can be set up within a short period of time, for devoting your time towards strategic thinking.
Are you seeking simple answers for complex problems by using Salesforce as a CRM? Then Einstein Analytics is the right answer for all your issues- using a transparent and understandable AI model.
Example: One example to cite is allowing your product team to resort to track the various users within the platform with cohort analytics and show where all the less advanced users need more guidance or the advanced users need more features.
It is critical to align the analytics to exact requirements of your business. Get the right guidance and recommendations from Einstein and achieve your dream of the right kind of business outcomes.
Example: You can customize and offer a tailored solution for a faster, smarter decision making for achieving the best outcomes for your business.
You can create insights and predictions by bringing data into a single place from disparate external sources or Salesforce. This way you may avoid multiple systems and logins.
Example: It enables you to get a 360-degree view of customers in a fast and interactive manner.
View, Collaborate and Take Instant Action
You may take several steps with EA such as collaboration with other team members on Chatter, sharing dashboards and updating records to take instant actions for insights.
It can personalize your analytics experience by saving dashboard views. Collaboration with features such as notifications, downloading filtered data and annotations are also possible things to do.
Example: EA allows you to take contextual actions based on insights to create tasks, open records and chatter with other team members and then act in Salesforce.
The users view data with EA that appear in the form of dashboards. On removing the barrier between visualized data and the data acted upon, EA offers value-added services at each stage of your business process.
Moreover, it has the capability of prediction of the future and allows the users to take appropriate actions based on suggestions by Einstein Discovery. Einstein Discovery equipped with statistical models and machine learning converts the insights and views into meaningful business data. It can also predict future outcomes and suggestions for further improvements.
Example: You can make powerful predictions about your pipeline, profitability and cash flow with Einstein Discovery that comes equipped with AI and ML for quick sifting through huge amounts of data for correlations and accurate predictions .
You may discover the compelling insights residing inside your data with analytics on your mobile device - in a fast and fluid way. Salesforce comes with an Analytics App package that allows the mobile clients to have an easy connection with the Salesforce org.
You can enable push notifications for the business users of Einstein Analytics App. The push notifications let the users know about meeting some conditions. The user knows when a specific number goal is reached or dipped below a certain level.
Example: Analytics enable you to optimize your dashboard in a mobile-ready way, with a phone-specific layout for different devices with Layout Builder.
Salesforce EA adheres to the same security measures as the Customer Success platform of Salesforce. EA must have all the necessary permission for objects as well as fields. This allows the dataflows from Analytics Cloud to Salesforce. Extraction of data from Salesforce occurs with the assignment of permission sets to the security users.
Example: Organizations obtain a unique identifier that makes your business data inaccessible to users outside the company. You can restrict the individual users with audits, session limits and authentications.
The valuable insights from EA help in faster and smarter decisions. EA comes with purpose-built templates for various use cases and lines of businesses as in Sales Analytics and Service Analytics,
Sales Analytics enables your sales team to convert data into sales, for any device. On the other hand service analytics may help you to understand your customers in a better way for outstanding customer service.
Example: You can set KPIs in a single dashboard with Service Analytics. It enables your service agents to resolve issues quickly with predictive case fields and recommendations on best actions.
Conclusion
Salesforce Einstein Analytics, formerly known as Wave is a cloud-based platform that collects data from disparate sources, with interactive visualizations of the data and then sharing the views in your custom mobile apps. The insights from EA get distributed to the business users for smart and faster decisions. On the other hand, Einstein Discovery, driven by machine learning, uses analytics for forecasting future outcomes and offers means of improvement as well.