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77% of underground construction projects suffer from insufficient or inadequately interpreted data.md
77% of underground construction projects suffer from insufficient or inadequately interpreted data.md
 
 
AEC data and schemas.md
AEC data and schemas.md
 
 
AGENTS.md
AGENTS.md
 
 
AI and the end of excel mediation in AEC.md
AI and the end of excel mediation in AEC.md
 
 
Appointing champions isn't a tech strategy.md
Appointing champions isn't a tech strategy.md
 
 
Beyond RACI.md
Beyond RACI.md
 
 
Break docs down into smaller thought legos.md
Break docs down into smaller thought legos.md
 
 
Building psychologically safe teams.md
Building psychologically safe teams.md
 
 
CLAUDE.md
CLAUDE.md
 
 
Communication and clarity.md
Communication and clarity.md
 
 
Company as the product.md
Company as the product.md
 
 
Computational design.md
Computational design.md
 
 
Configurators and infrastructure thinking.md
Configurators and infrastructure thinking.md
 
 
Construction is a graph, not a list.md
Construction is a graph, not a list.md
 
 
Context problem.md
Context problem.md
 
 
Corporate fear and startup agility.md
Corporate fear and startup agility.md
 
 
Democratising computation.md
Democratising computation.md
 
 
Digitalization challenges.md
Digitalization challenges.md
 
 
Don't do it better, reframe the issue.md
Don't do it better, reframe the issue.md
 
 
Every project makes the next one harder unless it doesn't.md
Every project makes the next one harder unless it doesn't.md
 
 
Everything we build is a product.md
Everything we build is a product.md
 
 
Failing brewing coffee.md
Failing brewing coffee.md
 
 
Four types of debt.md
Four types of debt.md
 
 
Framework way of working.md
Framework way of working.md
 
 
From T&M to outcome.md
From T&M to outcome.md
 
 
Future outlooks.md
Future outlooks.md
 
 
Gen AI and the future of product management.md
Gen AI and the future of product management.md
 
 
Granola MCP is fantastic news.md
Granola MCP is fantastic news.md
 
 
Horses pulling motor vehicles.md
Horses pulling motor vehicles.md
 
 
LICENSE
LICENSE
 
 
Learning from Nvidia.md
Learning from Nvidia.md
 
 
Lessons from digital natives.md
Lessons from digital natives.md
 
 
Listening to customers.md
Listening to customers.md
 
 
Make readable to agents.md
Make readable to agents.md
 
 
More efficiency, more demand.md
More efficiency, more demand.md
 
 
New business models and vertical integration.md
New business models and vertical integration.md
 
 
No gearless ring.md
No gearless ring.md
 
 
Open Claw & institutional knowledge.md
Open Claw & institutional knowledge.md
 
 
Optimizing engineering delivery.md
Optimizing engineering delivery.md
 
 
PDFs as the source of knowledge.md
PDFs as the source of knowledge.md
 
 
Platform.md
Platform.md
 
 
Platformisation in the built environment.md
Platformisation in the built environment.md
 
 
Product discovery and feature factory.md
Product discovery and feature factory.md
 
 
Product management in complex organizations.md
Product management in complex organizations.md
 
 
Product.md
Product.md
 
 
Prototypes are a map we refuse to read.md
Prototypes are a map we refuse to read.md
 
 
Prototyping.md
Prototyping.md
 
 
README.md
README.md
 
 
Reset and organizational change.md
Reset and organizational change.md
 
 
Rigorous where it counts.md
Rigorous where it counts.md
 
 
Safety as a standard.md
Safety as a standard.md
 
 
Skills aren't just for developers anymore.md
Skills aren't just for developers anymore.md
 
 
Small tools,bigger question.md
Small tools,bigger question.md
 
 
Speed multiplies direction.md
Speed multiplies direction.md
 
 
Strategy for scaling digital capability.md
Strategy for scaling digital capability.md
 
 
Strategy.md
Strategy.md
 
 
Tapping into fundamental human behavior.md
Tapping into fundamental human behavior.md
 
 
The Jevons paradox.md
The Jevons paradox.md
 
 
The alignment bottleneck.md
The alignment bottleneck.md
 
 
The automation ceiling.md
The automation ceiling.md
 
 
The collapsing distance.md
The collapsing distance.md
 
 
The data flywheel we haven't built yet.md
The data flywheel we haven't built yet.md
 
 
The demand signal.md
The demand signal.md
 
 
The design phase used to take months soon it might take weeks.md
The design phase used to take months soon it might take weeks.md
 
 
The digital skills gap goes beyond tools.md
The digital skills gap goes beyond tools.md
 
 
The duration is the verification.md
The duration is the verification.md
 
 
The intelligence each task needs.md
The intelligence each task needs.md
 
 
The layer nobody owns yet.md
The layer nobody owns yet.md
 
 
The model isn't the variable.md
The model isn't the variable.md
 
 
The next working day.md
The next working day.md
 
 
The signature and the judgment.md
The signature and the judgment.md
 
 
The software industry showed us the bill.md
The software industry showed us the bill.md
 
 
The work that matters is off the road.md
The work that matters is off the road.md
 
 
Two moves that look different are actually the same strategy.md
Two moves that look different are actually the same strategy.md
 
 
When speed becomes a commodity.md
When speed becomes a commodity.md
 
 
Why construction is trapped in delivery mode.md
Why construction is trapped in delivery mode.md
 
 
Why drawings refuse to die.md
Why drawings refuse to die.md
 
 
Why technology adoption is poor in AEC.md
Why technology adoption is poor in AEC.md
 
 
Workflows & the agent layer.md
Workflows & the agent layer.md
 
 
You don't install a new employee.md
You don't install a new employee.md
 
 
lint-thoughts.sh
lint-thoughts.sh
 
 

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Same Difference

I spend a lot of my time deep in podcasts, interviews and articles — some from construction, plenty from completely different fields. Now and then two of them click: a point from one lines up with a problem I keep running into somewhere else. These notes are those moments — when two things that seem unrelated turn out to be surprisingly connected.

Structure

  • Each note is a standalone Markdown file in the repo root.
  • Notes use YAML frontmatter with groups:, tags:, and date:.
  • Related notes are linked with wiki-links in the body/footer.
  • External citations live under Sources: as raw URLs in the footer.
  • The GitHub Pages reader lives in docs/ and is generated from the Markdown vault.
  • The archive is date-first, grouped by year, and opens the latest note by default.
  • Clicking a tag inside a note filters the catalogue immediately.

Working with notes

  • Keep notes prose-first and concise.
  • Add or update date: in frontmatter when creating a note.
  • Use AGENTS.md for the local agent instructions.
  • Use Sources: only for external URLs and keep them as raw links in the markdown footer.

Validation

Run the note linter before publishing changes:

bash ./lint-thoughts.sh

Generate the Pages manifest when notes change:

node ./scripts/build-site.mjs

About

A collection of thoughts on construction, product thinking, AEC, AI, and digital transformation.

sonomirco.github.io/same-difference/

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aecaiconstructiondigital-transformationnotesproduct-thinkingthoughts

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