Customer churn (or customer attrition) is a tendency of customers to abandon a brand and stop being a paying client of a particular business.
The percentage of customers that discontinue using a company’s products or services during a particular time period is called a customer churn (attrition) rate.
Telecom Dataset - The sample data tracks a telecommunications company. It includes a target label indicating whether or not the customer, and other dependent features that cover demographics, services that each customer has signed up for, and customer account information. It has data for 7043 clients, with 20 features.
- EDA - Split the attributes into multiple categories : DEMOGRAPHIC FEATURES,SERVICE FEATURES,PAYMENT FEATURE
- Used metrics - F1 Score