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thaotracy-sg/README.md

Typing SVG

📍 Professional Summary

🎓 M.Sc. Data Analytics & Visualization — Singapore University of Social Sciences (SUSS) 🇸🇬
📈 10+ years in Growth Marketing across SEA markets
📊 Currently transitioning into Data Analytics & Business Intelligence

📂 Key Academic Projects (SUSS Master's 2025–2026)

These repositories showcase applied analytics work completed during my Master's programme. All datasets are publicly available or anonymised.

Project Tools & Stack Focus Area
🔋 Electric Power & CO₂ Forecasting R · forecast · ggplot2 Time series forecasting · MA · ARIMA · Holt's methods
📱 Mobile Game Downloads — Panel Analysis R · plm · ggplot2 Panel regression · Fixed/Random effects · Hausman test
🌿 Sustainable Brand Choice R · glm · broom Binary Logit · Odds ratios · Fixed/Random effects · Consumer behaviour
🛒 Shopping Mall Customer Survey — Data Pipeline & SQL Analytics Python · MySQL · R · SQLAlchemy · ggplot2 End-to-end ETL pipeline · SQL aggregation · Customer analytics

📊 Key Work Projects

🏢 Regional Sales Intelligence Dashboard

Problem: Fragmented reporting across 7 SEA markets
Solution: Built Power BI dashboards for unified regional visibility
Impact: Improved decision-making for healthcare sales strategy

📉 Market Intelligence & Revenue Validation

Problem: Misalignment between forecasted projections and actual business performance
Solution: Performed data validation, reconciliation, and analytical modeling to identify variance drivers
Outcome: Improved forecasting accuracy and strengthened decision-making by aligning insights with real business performance

🧰 Technical Stack

📊 Data Analytics & Business Intelligence

Python R SQL PowerBI DAX Excel

📈 Growth & Marketing Analytics

GA4 HubSpot GTM Meta Google Ads TikTok LinkedIn Ads Appsflyer

📊 What I Bring That's Rare

I combine analytics expertise with strong cross-functional understanding across marketing, sales, and regional operations - enabling data-driven decisions grounded in real business context.

Capability Details
🧠 Business context I know what questions matter before touching the data
🌏 SEA market depth Exposure accross VN, MY, ID, SG — I understand the nuance
📊 Analytics fundamentals Forecasting · Panel models · Regression · BI dashboards
🗣️ Stakeholder communication Translated analysis for GMs, Country Leads, and Sales Teams

📬 Connect with Me

💼 LinkedIn: https://www.linkedin.com/in/thao-nguyen-tracy-14b303a1/
📧 Email: nguyenthithuthao0309@gmail.com

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  1. Time-series-forecasting-electric-power-co2-emission-europe Time-series-forecasting-electric-power-co2-emission-europe Public

    Time series forecasting of electric power consumption & CO₂ emissions in Europe & Central Asia using R

    HTML

  2. Commercial-analytics-skincare-channel-performance Commercial-analytics-skincare-channel-performance Public

    A retail performance dashboard analyzing Sell-in/Sell-out dynamics and stock health across major Singaporean retailers (Guardian, Watsons, Unity). Developed using Think-Cell to visualize inventory …

  3. sql-r-customer-survey-pipeline sql-r-customer-survey-pipeline Public

    End-to-end data pipeline: Python → MySQL → R — customer survey data wrangling, SQL aggregation, and ggplot2 visualisation

  4. Sustainable-brand-logit-analysis Sustainable-brand-logit-analysis Public

    Binary logit model predicting sustainable brand choice using lifestyle and behavioural survey data in R

  5. powerbi-ims-dashboard-enhancement-healthcare powerbi-ims-dashboard-enhancement-healthcare Public

    Enhanced a regional Power BI dashboard for 7 SEA & PAK markets - DAX run-rate projections, sales rep tracking, customer-level analysis, and new launch campaign integration

  6. Causal-analysis-panel-logit-R-gameapp Causal-analysis-panel-logit-R-gameapp Public

    Panel data analysis of mobile game app downloads using Fixed Effects and Random Effects models in R (plm)